Managing IT Innovations:

1. Managing IT Innovations: Stewardship Stewardship

2. AGENDA • Managing Innovations • Managing IT Innovations • The Steward as Entrepreneur Stewardship

3. “Thesis” of This Session • Traditional model of IT as supplier, user department as “owner” is incomplete • Role of “Product Steward” has to be considered • However, most products and most stewards are such that the role is incompletely carried out, with role conflicts and ambiguities • This implies new/enhanced roles for IT Stewardship

4. Managing Innovations • There are three aspects to any innovation • Users are often the clients for an innovation • They are also sometimes the project leader • And most important, they can be • Motivating the innovation • Generating/installing the innovation • Using the innovation application stewards -- and you, too! Stewardship

5. Application Stewardship IT Group Users By For Application Development User Mgmt Org’n By For Application Management Appl’n Steward By For User Mgmt Application Stewardship Stewardship

6. Managing IT InnovationsUse of an Application Trying it out Using it once Using it usually Habitual use Finding new uses Actual Use Stewardship

7. Says “won’t avoid” Claims “will use” Tells others to use Requires others’ use Promises future use Managing IT InnovationsIntention vs. Use Going To Actual Use Stewardship

8. “I like it and want to use it” “I really ought to use it” Have to Want to Managing IT InnovationsCreating Intentions Going To Actual Use Stewardship

9. Appli- cation Pre- cursor User Stew- ard Managing IT InnovationsInfluencing Attitudes Have to Want to Going To Actual Use Stewardship

10. Norms Pres- sure Managing IT InnovationsInfluencing Conformity Appli- cation Pre- cursor User Stew- ard Have to Want to Going To Actual Use Stewardship

11. Stew- ard Going To Actual Use Managing IT InnovationsMotivating Use(rs) Appli- cation Pre- cursor User Norms Pres- sure Have to Want to Stewardship

12. The Steward as Entrepreneur: Their Role • Develop marketing plan for application • Determine User Needs • Determine User Abilities • Locate/Develop the right Product • Anticipate Marketing Problems • Do Market Research Stewardship

13. The Steward as Entrepreneur: Their Role • Develop marketing plan for application • Sell “product” to “consumers” • Show relative advantage of application • Demonstrate usability • Arrange risk-free trials • Show it can do the job • Instill respect for vendors Stewardship

14. The Steward as Entrepreneur: Their Role • Develop marketing plan for application • Sell “product” to “consumers” • Help users “buy in” • Reward (proper) use • Keep users aware of changes • “Empower” users through training • Encourage excitement about product • Use it yourself Stewardship

15. The Steward as Entrepreneur: Their Role • Develop marketing plan for application • Sell “product” to “consumers” • Help users “buy in” • Make product usable • Keep vendors aware of bugs • Keep users aware of new releases, requirements • Reward innovative (“catchable”) use Stewardship

16. The Steward as Entrepreneur: Their Role • Develop marketing plan for application • Sell “product” to “consumers” • Help users “buy in” • Make product usable • Provide “post-sale” service • Retraining • Relations with “vendors” Stewardship

17. The Steward as Entrepreneur: YOUR Role • Develop marketing plan for application • Sell “product” to “consumers” • Help users “buy in” • Make product usable • Provide “post-sale” service Stewardship