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Enhancing Web Design: Key Factors for Better User Engagement

Explore initial impressions of websites for effective digital literacy. Learn how people find websites and the importance of search terms. Understand key takeaways for creating engaging web designs, including color schemes, clear layouts, and visible keywords.

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Enhancing Web Design: Key Factors for Better User Engagement

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  1. Web Design andDigital Literacy

  2. Initial impressions: Is this a good website? Why/why not? (One reason)

  3. How People Find Your Website

  4. What search terms did you use when you were researching your project?

  5. Take-aways • Use search terms in titles & headings • Simple… • …but not too simple • Catchy

  6. Quick Decisions

  7. “How Long Do Users Stay on Web Pages?” useit.com

  8. Take-aways • Color scheme • Layout: Clear, uncluttered • Keywords must be visible

  9. Organization

  10. Eyetracking: Where do people look? “F-Shaped Pattern For Reading Web Content” useit.com

  11. Take-aways • First sentence or two: tell readers what topic is • One paragraph = one idea • Not too much text per page • Not too much text per paragraph

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