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FILM SEASONS Date: May 2011

FILM SEASONS Date: May 2011. DCM.CO.UK. FILM SEASONS. Film Seasons are a highly effective way for advertisers to reach a specific target audience by creating an association with some of the most popular films of all time. Anti Knife Crime

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FILM SEASONS Date: May 2011

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  1. FILM SEASONS Date: May 2011 DCM.CO.UK

  2. FILM SEASONS Film Seasons are a highly effective way for advertisers to reach a specific target audience by creating an association with some of the most popular films of all time.

  3. Anti Knife Crime ‘It doesn’t have to happen’ ------------------------------- Raising awareness of the dangers of knife possession, targeting 10-16 year olds in England and Wales. Films: Iron Man / Hell Boy / Hulk VW Polo ‘Timeless’ Film Festival ------------------------------- Promoting the new VW Polo to a new, younger audience and celebrate the timeless design for the car. Films: Topgun / Love Actually / Mamma Mia / Grease Gillette Venus ‘Get Close’ Film Season ------------------------------- Bringing the closest moments to the big screen. Films: Dirty Dancing / The Notebook / Pretty Women / Grease CINEMA: THE ULTIMATE BRAND EXPERIENCE TELL ME MORE… • Film Seasons can be tailored to create highly targeted campaigns and provide a great opportunity to showcase solus brand content and gain total ownership of an event in an engaging cinema environment. • Brands can reach a targeted audience and reflect a products offerings or creative through the film or genre choices of each Film Season. All Film Seasons can be supported with online and in-foyer activity for additional campaign amplification. • Previous Film Seasons: Source: All subject to cinema approval and availability

  4. FRIJJ MILKSHAKE FILM FESTIVAL • The Objective: • To reach a 16-24 year old male target audience through film • The campaign needed to allow consumers to fully interact with the brand • The Campaign: • Frijj staged a film season at 25 London cinemas across 4 weeks which was supported by web activity, national press and a London-wide outdoor campaign. • The Films: • Scarface / Pulp Fiction / Jaws / Fight Club • The Results*: • Claimed purchase of Frijj during the campaign rose by 43% • 54% of cinemagoers said the campaign made them want to buy Frijj Milkshake • The average attendance of film screenings was 70% Source: * Hall & Partners post wave evaluation reports – October 2008

  5. THANK YOU DCM.CO.UK

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