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Getting Camden Moving…

Getting Camden Moving…. Paul Fox, Assistant Director of Public Health, NHS Camden Nigel Robinson, Head of Sport & Physical Activity, London Borough of Camden. Getting Camden Moving A Golden Thread…. National Priority Obesity, Inc Participation in Sport & Phys Act. National Policy.

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Getting Camden Moving…

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  1. Getting Camden Moving… Paul Fox, Assistant Director of Public Health, NHS Camden Nigel Robinson, Head of Sport & Physical Activity, London Borough of Camden

  2. Getting Camden MovingA Golden Thread….. National Priority Obesity, Inc Participation in Sport & Phys Act National Policy Local Area Agreement • Participation in Sport & Physical Activity NHS Camden • CSP; Operating Plan Local Strategy Understanding Need ProActive Camden • Sport & Physical Activity Needs Assessment (and want) Intervention (and Evaluation) Keeping Moving Sustainability

  3. Getting Camden MovingA Golden Thread…. National Priority Obesity, Inc Participation in Sport & Phys Act National Policy Local Area Agreement • Participation in Sport & Physical Activity NHS Camden • CSP; Operating Plan Local Strategy Understanding Need ProActive Camden • Sport & Physical Activity Needs Assessment (and want) Intervention (and Evaluation) Sustainability

  4. Delivering in partnership through Pro-Active Camden The physical activity needs assessment was undertaken in collaboration with key partners through Pro-Active Camden forum The needs identified informed how we would achieve the five-year Pro-Active Camden delivery plan. Addressing barriers Targeted interventions Olympics 2012 Pro-Active as strategic lead Creating an active environment

  5. Delivering in partnership with LBC and Pro-Active Camden This collaborative approach is already helping to ensure that sport and physical activity, and the findings of the needs assessment, are being considered in areas not normally associated with the sport and physical activity domain: - BSF - Sustainability projects (green gyms, allotments) - Planning and regeneration - Design and development of parks and open spaces The Pro-Active work also builds on the success of various projects, some of which are highlighted in this presentation and promoted at the ‘Let’s Get Camden Moving’ exhibition stand.

  6. Getting Camden MovingWhy: A Golden Thread? National Priority Obesity, Inc Participation in Sport & Phys Act National Policy Local Area Agreement • Participation in Sport & Physical Activity NHS Camden • CSP; Operating Plan Local Strategy Understanding Need ProActive Camden • Sport & Physical Activity Needs Assessment (and want) Intervention (and Evaluation) Sustainability

  7. Give It A Go! What the needs assessment told Lower levels of sport and physical activity compared with rest of borough Stated barriers • Too busy working (40.9%) • Cost involved (35.1%) • Lack of motivation (21.6%) • Too busy doing other things in my spare time (19.7%) • Too busy looking after the home / family / children (15.4%) • Not sure where I can go / what activities I can do (14.9%) Activities people would like to do • Swimming (44.2%) • Going to the gym (42.8%) • Fitness classes (24.5%) • Walking (22.1%) Q: Where would you most like to get active? A: Leisure Centres

  8. Give It A Go! Scheme Entry Criteria Camden resident in receipt of • income support, • housing benefit, • council tax benefit, • job seekers allowance (income-based), • working families tax credit (income based), • carers allowance (income based), • incapacity benefit or severe disablement allowance, • senior citizen (60 + years). • Proof of address • (utility bill, Council Tax bill, bank statement, driver’s licence) • Photo identification • Not current member of leisure centre

  9. Give It A Go! What: Our Offer Free access to: • Gym • Swim • Classes • 1:1 Sessions • Tour of centres, meet staff to discuss options etc Free six-month continuation for those making 5 or more visits in the month

  10. Give It A Go! Success Stories

  11. Give It A Go! The numbers Giving It A Go…. 1792 new members in March (up 240% on same period in 2008) • 13,601 sessions of activity March • Success of direct mail • 70% reached the ‘target’ for free 6 months About a third of those still regularly active 4 months after the start of the scheme

  12. Give It A Go! Who Signed Up? • Compared to the general population, participants were far less active before joining the scheme. Only about 12% of participants met the recommended 5 or more days of moderate physical activity a week, compared to 34% of the Camden population in general.

  13. Outdoor Gyms Outdoor Gyms • Eight free-to-use, NHS funded outdoor gyms across Camden • Most people live within 20 minutes of an outdoor gym • Use supported by LBC ‘Peer Activator’ programme

  14. Outdoor Gyms

  15. Walking Maps “Dr Maps” Walking Maps on a prescription style pad issued by GPs to promote walking and offer an opportunity to raise issues of physical activity. Commissioned from and developed in partnership with Walk England

  16. Green Gyms

  17. Getting Camden MovingA Concerted Approach National Priority Obesity, Inc Participation in Sport & Phys Act National Policy Local Area Agreement • Participation in Sport & Physical Activity NHS Camden • CSP; Operating Plan Local Strategy Understanding Need ProActive Camden • Sport & Physical Activity Needs Assessment (and want) Intervention (and Evaluation) Keeping Moving Sustainability

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