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6 Types of Videos You Can Use to Make Your Grand Opening a Smashing Success
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6 Types of Videos You Can Use to Make Your Grand Opening a Smashing Success Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing – Pelé When you are successful, you need to celebrate it. It’s an important benchmark for a business and a fantastic way to introduce it to the world. Whether you are opening a brand new store, relocating to a bigger space, or adding another location, it’s time to celebrate your success and generate enthusiasm within your community. And, what can be better than capturing these moments in a video or a photo? Human beings are visual creatures and videos capture the attention of your audience longer and more thoroughly than any other advertising medium. A professional-quality video is essential to promote your business in a more dynamic way and also to leverage your brand in places where still images and text wouldn’t work. Producing a video might seem like a lot of work, but it’s absolutely worth it once you have the final product. Videos will help you create that first impression, provoke excitement, curiosity, and a sense of community. If you are planning a grand opening, you can consider the below mentioned six types of videos for marketing and promotion:
1. A short video showing the preview of your event also known as a trailer, teaser, or promo. It would help build excitement in the audience. 2. An exclusive access video where the viewer gets to see “behind the scenes” of your event. Such videos are great to keep up the excitement and share on your social media pages. 3. Event invitation videos are also great to boost your marketing strategy and get the maximum number of people interested in your campaign. They can be distributed through social media and even newsletters. And, they also have the potential to go viral. 4. A how-to video is also an excellent type of video that you can use to guide through a process or a user journey. For example, “how to book a ticket” or “how to reach the place”, etc. 5. A live streaming video would also be great to engage those who can’t attend the event in person. 6. An after-the-event video to tell the story of how your event performed. Event Coverage – Sephora Showroom Opening Owned by Louis Vuitton, Sephora is a well-known name in the world of beauty. It has over 2,700 stores in 35 countries worldwide and when it opened its showroom in Dubai, Studio52 partnered with them to capture their historic moment in camera. Have a look at this fun video captured by our team: A video like this helps your event live on, even after the attendees have gone home. Video and photos shot during the event can be used later to share on social media, put it up on your website, and share later before your next event to strengthen the desire to attend the event next time. Read more- https://studio52.tv/blog/6-types-of-videos-you-can-use-to-make-your-grand- opening-a-smashing-success/