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Walt Disney Studios Motion Pictures International - FY09 & FY10 Highlights and Market Share

This report presents the highlights and market share of Walt Disney Studios Motion Pictures International in Latin America for FY09 and FY10. It includes data on box office evolution, admissions, screens, average ticket price, and the performance of specific movie titles.

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Walt Disney Studios Motion Pictures International - FY09 & FY10 Highlights and Market Share

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  1. Latin America Walt Disney Studios Motion Pictures InternationalCountry Name Showeast Meeting October 2009

  2. FY09 & FY10 Highlights Ioioioo Iooiioio Ioioioio Ioioioio

  3. Agenda

  4. Market Share Titles (FY09) Attendance (millions) Distributors’ GBO Market Share 19% 19 27 21 6 18 21 16 19 24 17 13 151 305 12.7 6.3 10.8 11.5 13.0 29.2 7.7 4.4 2.1 7.5 105.2 23% 22.3 39 Total Disney / Sony Joint Venture Note Figures consider data from the cinema industry in Brazil from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Brazil October 13th , 2009. 5

  5. Exhibitors Exhibitors’ GBO Market Share (FY09) GBO YTD (R$ millions) Locations Screens 50 34 8 21 19 4 517 653 397 176 85 82 70 40 1.273 2.123 313 111 43 51 41 39 306 904 Total Note Figures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Filme B Brazil October 14th , 2009. 6

  6. Box Office Evolution CALENDAR YEAR 2007 - 2010 (8%) (8%) Total: 1B Total: 950 (8%) (2%) Total: 718,5 Total: 696,8 (88%) (92%) (92%) (98%) In R$ (‘000) Actual Rates Note Figures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Filme B Brazil October 14th , 2009. 7

  7. Admissions Evolution CALENDAR YEAR 2007 - 2010 In (‘000) Note Figures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Filme B Brazil October 14th , 2009. 8

  8. Screens Evolution CALENDAR YEAR 2007 - 2010 Note Figures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Filme B Brazil October 14th , 2009. 9

  9. Average Ticket Price CALENDAR YEAR 2007 - 2010 Note Figures consider data from the cinema industry in Brazil from from September 23rd 2008 to September 29th 2009. Source Nielsen EDI, Filme B Brazil October 14th , 2009. 10

  10. FY09 Performance +21% +51% In U$D (‘000) FY09 Budget Rates 12

  11. FY09 Performance

  12. Net Contribution – Cause of Changes In U$D (‘000) FY09 Budget Rates 14

  13. FY10 Performance In U$D (‘000) FY10 Budget Rates 16

  14. Enchanted Princess and the Frog Bolt Goal Budget • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution 01-Jan-09 14-Dec-07 xxx $1,828 $878 48% $1,161 64% $-211 -12% 200 $1,628 $482 30% $727 45% $419 26% xxx $1,769 $607 34% $997 57% $165 9% xxx $1,628 $527 32% $1005 62% $96 6% 17 In U$D (‘000) FY10 Budget Rates

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  16. Bedtime Stories Polar Express Christmas Carol Budget IMD • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution 23-Jan-09 06-Jul-07 xxx $1,378 $454 33% $839 61% $86 6% xxx $???? $???? 21% $???? 28% $???? 51% xxx $1,322 $486 37% $1,085 82% -$248 -19% xxx $1,532 $489 32% $952 62% $91 6% 19 In U$D (‘000) FY10 Budget Rates

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  18. Old Dogs Bedtime Stories Wild Hogs Goal Budget 23-Jan-09 20-Apr-07 • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution xxx $536 $244 46% $331 62% -$40 -7% 100 $688 $243 35% $442 64% $3 xxx $532 $170 32% $291 55% $71 13% xxx $1,378 $454 33% $839 61% $86 6% 21 In U$D (‘000) FY10 Budget Rates

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  20. G-Force Alicein Wonderland Enchanted Goal Budget • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution 14-Aug-09 14-Dec-07 xxx $1,423 $937 66% $989 70% -$503 -35% 200 $1,628 $482 30% $727 45% $419 26% xxx $2,142 $648 30% $1,092 51% $402 19% xxx $1,507 $433 29% $963 64% $111 7% 23 In U$D (‘000) FY10 Budget Rates

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  22. Prince of Persia National Treasure 2 Prince Caspian Goal Budget 30-May-08 25-Jan-08 • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution $2,351 $1,285 55% $1,424 61% -$358 -15% xxx $1,570 $484 31% $757 48% $329 21% xxx $2,809 $714 25% $1,345 48% $751 27% xxx $2,809 $714 25% $1,345 48% $751 27% 25 In U$D (‘000) FY10 Budget Rates

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  24. Toy Story 3 UP Incredibles Goal Budget 10-Dec-04 04-Sep-09 • Release date • # prints • Revenue • Ad/Pub • Prints, Basics & Other • Net Contribution 352 $5,253 $976 19% $1,568 30% $2,708 51% xxx $2,986 $989 33% $1,431 48% $567 19% xxx $4,049 $1,417 35% $1,346 33% $1,286 32% xxx $3,084 $674 22% $1,201 39% $1,209 39% 2D – XXXX 3D - YYYY 27

  25. Toy Story 3 3D Toy Story 1 & 2 3D 28

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  27. 3D Release Schedule “Alice” would have a longer run if released on Apr 23rd 9 weeks without a new 3D release 33

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