Graphene Services Feb 2014

1. Graphene ServicesFeb 2014

2. The Graphene Proposition • We want you to put your faith in us as your Analytics partner for two reasons: • 1 • 2 • We are world class company, with global delivery standards and people; and have always delivered exceptional value to our clients • Our partnership with you is strategic to us, and as our anchor client you will get the best and most motivated team with values aligned to your needs

3. About Graphene

4. Today’s C-Suite Challenges • React Faster • To changing market conditions • Smarter • Innovate, be efficient • Constant Headcount pressure = over stretched workforce, with limited training • Resources dragged down with tactical, low value adding work

5. The Graphene proposition • Graphene Services • Catalyst to accelerate your business models by taking away the capacity and capability constraints in your organization that constrain you from unleashing value. • Vs. in house alternatives • BETTER • via technology and domain experts • FASTER • via dedicated team • CHEAPER • by 25% via shared capacity

6. How we Catalyze business model innovation Resources deployed on non strategic BU/country Strategic decision/senior management marketing In house data gathering/analysis Engaging customers Co coordinating with multiple vendors to execute marketing/sales plans Increase Value Overseeing executional excellence Reduce Time Spent State of business updates on regular basis for HQ/board Coaching teams Overseeing and tracking operational efficiencies Collaborating with country/global teams Our solution takes away most of this from leaders and managers Business leaders spend more time here So that

7. Our current Suite of solutions Sales aids and analytics via tablets Shopper index drivers analytics Gateway Store solutions Camera based shop audit and insights Social Social listening and analytics Social media moderation Search SEO/SCO Search analytics Digitalsolutions Panorama/VIZZLE Mobile/tablet Apps and responsive web design Mobile analytics Content Creation – owned/paid/earned Organization Monthly/Quarterly integrated data analysis New initiative/launch assessment Business Analytics OMNI Bespoke analysis - portfolio, ROI, clustering, landscape, by customer Demand /financial Forecasting- ACCURA

8. Focus on Integrated Solutions – we are not doing any of the following Supply social ratings without making them actionable to your business “Doing the Math” without deep knowledge of the context Merely aiming to solve all problems from offshore delivery centers Agency providing data collection services Offering vanilla technology not embedded in a customized solution Traditional managementconsulting BI or Data warehouse systems integration and implementation partner Reselling expensive Big Data Technologies

9. The Leadership Charter: How do we do it? • We own the business challenge with the organization and find data based insights • We provide simple, sustainable solutions via a mix of science, technology and talent • We execute the solution for the organization

10. Initial areas of focus Decision Making High quality go-to-market execution Graphene Services Operational Efficiency

11. Decision Making: Areas Facing The Greatest Compromise In Quality • Managers are capacity constrained to integrate diverse data sources • Organizations have varying capability to present high quality insights Decision Making Graphene Services High quality go-to-market execution Operational Efficiency

12. Graphene’s Solution: Omni – Integrated Decision Point service Managementdashboard Annual Businessreview Land scapeassessment Demand f/c Business and domain experts Maths software+experts Monthly businessupdate Country clustering Data Cleaning and data base Business Insights/drivers analysis ROI modelling Competitiveassessment By customeranalysis Customer Profiling

13. Go-to-Market Execution: Areas Facing The Greatest Compromise In Quality • Challenges exist with efficient, seamless execution, due to coordination and consistency across multiple vendors • Organizations also have varying ability to cope with rapidly changing digital-enabled paradigms High quality go-to-market execution Graphene Services Operational Efficiency Decision Making

14. Graphene’s Solution : Panorama - Digital execution integrated with business analytics Media Plan Q1 Q2 Q3 Q4 Offline consumer communication SEO / SCM Social media moderation Social media content generation Blogger content management Video/visuals Phone/tablet applications KPI tracking- linked to Omni

15. Operational Efficiency: Areas Facing The Greatest Compromise In Quality • Inefficient resource deployment, cost reduction opportunities, loss of profit/ revenue due to sub optimal operations process and planning Operational Efficiency Graphene Services Decision Making Highquality go-to-market execution

16. Graphene’s Solution: Operational efficiency reduction framework Reduce Revenue loss Own better management on supply and inventory Own demand/financial forecasting Run best in class S&OP process Lead annual cost reduction/ budget redeployment exercise Own implementation of recommendations by supporting sub teams Cost efficiency Improve portfolio/country mix Enable ongoing decision making on investment choices/ supply prioritization to deliver to annual financial targets

17. Strong Base Already In Place U.S. Asia India Singapore Analytics, IT and Design teams are fully functional, including7 employees in Singapore Leadership Team

18. Established high caliber clients

19. Structured Engagement Approach Transition/Soft Launch Go Live/On going Delivery Planning • Contract Finalization • Kickoff meeting, identify key contacts • Define Client requirements/ project parameters (process details, start date, deadline) • Define Communication and Detailed Transition Plan • Define software/hardware support required • Define project schedule/timelines • Process Current Situation Assessment • Readiness Checklist • Gap Analysis • Prepare and Sign off Detailed Plan • Deploy Hardware/Software • Knowledge Transfer/Operations Documentation • Hiring and Training • Define baseline SLA’s • Soft Launch – Track Progress, evaluate and refine plan/metrics • Post Transfer Support • Operational Reporting • Establish and Track Baseline Metrics • Steering Committee • On going Training

20. People – Our Core Strength Diversity of Talent Pool • Involved in strategizing risk mgmt and implementation of BCP and BR Management • Project Management, Account Management, Business Development, Human Resources, Information Technology, Finance Management Risk Management MBAs/ PMP • Quality Assurance Specialists • Involved in Process Audits, Internal Audits and compliance • Domain experts to handle niche areas QA Professionals ISO Trained, Six Sigma Certified Industry and Regulatory Domain Experts People Profile • HR • Finance & Legal • Training • Recruitment • IT Qualified Support Function Professionals • Senior supervision and escalation management for day-to-day activities involving BPO processes Experienced Staff Undergraduates/ Graduates from relevant disciplines On shore experts • Relevant experts who bridge domain knowledge and client needs • Involved in day-to- day BPO operations

21. Risk Management Framework ensures systematic risk mitigation IdentifyRisks Measure Impact Develop Mitigation Strategies Implement and Test RISK CATEGORIES Can be offered as per client needs

22. Training • The Training Department at Graphene delivers customized training programs for our clients • Emphasis on Client values, brand and products • Focus on specific Client processes • Our standard training period for most staff is 2 weeks per year • We are used to daily updates and training in multiple client programs at Graphene • We will build an extensive ongoing training program and refresher training capability

23. Project Delivery/ Account Management Structure Client Graphene Head of Ops, Graphene Head of Ops, Client Leadership Program vision, goals, new projects Monitoring, SLAs, scope expansion Program Manager Process improvements, new suggestions, small team expansions Delivery Team Client’s role in successful outsourcing Clear SLAs Participation Periodic team reviews Commitment to training

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