chris banman fall 2010 471 21 providence college n.
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Chris Banman Fall 2010 471.21 Providence College. Fundamentals of Marketing. chapter 4. Evaluating Market Opportunities. objectives use of the firm to: debt-holders interest principal shareholders dividends stock value employees employment pay others exchange externalities.

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chris banman fall 2010 471 21 providence college
Chris Banman

Fall 2010

471.21

Providence College

Fundamentals of Marketing

objectives firm s course
objectives

use of the firm to:

debt-holders

interest

principal

shareholders

dividends

stock value

employees

employment

pay

others

exchange

externalities

social value

use to the firm to itself:

profits

future

Objectives  Firm’s Course

all firms have these objectives

but relative importance varies

slide4
Case

Resin Tech

slide5
Case

Resin Tech

key terms in chapter 4
mission statement

environments

competitive

economic

technological

cultural & social

competitor analysis

competitive rivals

competitive barriers

Internet

nationalism

political

NAFTA

North American Free Trade Agreement

Competition Act

consumerism

SBU

Strategic Business Unit

portfolio management

Key Terms in chapter 4