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The New Way New Cooperative Model for GSHP promotion

The New Way New Cooperative Model for GSHP promotion. Mark Faulkenberry Webinar for … Colorado Geo Energy & Heat Pump Association February19, 2013. Load Growth. Renewables. Blue Canyon 74.3 MW Buffalo Bear 18.9 MW Red Hills 123 MW Rocky Ridge 150 MW (Commercially available Jun 2012)

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The New Way New Cooperative Model for GSHP promotion

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  1. The New WayNewCooperative Model for GSHP promotion Mark Faulkenberry Webinar for … Colorado Geo Energy & Heat Pump Association February19, 2013

  2. Load Growth

  3. Renewables Blue Canyon 74.3 MW Buffalo Bear 18.9 MW Red Hills 123 MW Rocky Ridge 150 MW (Commercially available Jun 2012) Total 366 MW Once Rocky Ridge is operational approximately 17% of WFEC annual energy production will come from wind!

  4. Environmental Issues CASPER Cross Air State Pollution Rule 30 M project on CC NG units EPA Regulation • Regional Greenhouse Gas Initiative • Clean Air transport Rule • Hazardous Air Pollutant • Coal Combustion Residual (Coal ash) • Clean Water Act

  5. The Target 30 MW in Reduced Capacity 30,000 kW @ $1850/kW = $55,000,000 Principal only … No carbon costs considered … Sacrifice energy sales for capacity reduction …

  6. Vision vs. Participation You can lead a horse to water … But you can’t make him drink!

  7. What we have learned … Big difference between SEER & EER

  8. Change in Direction … Listening to consumers … Cost Urgency Issues Education Change “stereo-typical” GS home

  9. The Geothermal “Utility”Why not own the system and bill the customer for the “earth energy” the system produces? Another form of utility “plant” for delivering Renewable Energy to the load 1 kWh of energy from the grid Yields: 4-6 kWh of energy for the building Plus: 3-5 kWh of energy from the earth

  10. The New Way … Big Picture View Co-op partners to become a premiere “Thermal Energy Services Provider” Co-op installs, owns, and maintains loop for fixed monthly service fee added to electric bill Co-op contracts with 3rd party for construction and maintenance of the loop Co-op provides low interest financing for equipment , installation, & basic energy efficiency improvements (insulation & seal) Note: the financing will be limited to positive cash flow applications and only offered through pre-approved installers.

  11. New Role for Electric Cooperative Customer HVAC Contractor Electric Cooperative Loop Contractor

  12. Thermal Energy Service Charge Cost for System 3 Ton System 200ft/ton + 100 ft. = 700 ft. 700 ft. x $7/ft. = $4900 4 Ton System 200ft/ton + 150 ft. = 950 ft. 950 ft. x $7/ft. = $6650 Using RUS Financing 3 Ton $18-$25/month Tariff Rate 4 Ton $25-$28/month

  13. Consumer Loan System Cost 3 Ton (Less Loop) $10,000 Less WFEC Rebate $ 1,200 Total Loan $ 8,800 Less 30% Fed Credit $ 2,640 Net Balance $ 5,800 Note: Additional 30% State Tax Credit in NM Amortized Cost $8,800 @ 3% (10 years) $84.97/month

  14. Cash Flow Positive … (Propane) Projected Annual Savings $3,830/yr. Using Geo Design Software Less Annual TSC Costs $ 300/yr. $25/mo. x 12 months Less Facilities Payments $1,019/yr. $84.97/mo. x 12 months Cash Flow Positive $2,511/yr. Sample used: 2400 sq. ft. (15 yr. old) – STD EFF 10 SEER

  15. Cash Flow Positive … (Natural Gas) Projected Annual Savings $1,959/yr. Using Geo Design Software Less Annual TSC Costs $ 300/yr. $25/mo. x 12 months Less Facilities Payments $1,019/yr. $84.97/mo. x 12 months Cash Flow Positive $640/yr. Sample used: 2400 sq. ft. (15 yr. old) – STD EFF 10 SEER

  16. Where are we at to date… Caddo Electric Cooperative First out of the gate … Huge Success New Construction & Retrofits Roosevelt EC - 1st to offer services in NM Kiamichi seeking Board Approval in Feb Seven (7) other co-ops planning to present to their Boards by mid year. Numerous others awaiting the results of Geo Validation Project

  17. Geo Validation Project Research to validate the 0.65 kW/ton Largest “Testimonial” advertising campaign in our cooperatives history Imagine . .. 25 retrofit installations (Volunteers) Spreading across two states All sub-metered to acquire actual before and after demand reduction All coordinated to flip the week of July 29

  18. Geo Validation Project Estimated Project Cost $315,000 The Players WFEC and our co-op family Cooperative Research Network (CRN) Verbal commitments for financial support from ClimateMaster & Bosch … Water Furnace considering … Looking for other financial support

  19. Small Business & Commercial Found a “Strategic Partner” with extensive experience with GSP installations. Participating cooperatives will work with said entity through their “Key Accounts” programs and targeted consumer groups Third party will engineer, bid out installations, and oversee the entire project thus assuring quality installation. Dairy Pilot in New Mexico

  20. Playing in the Replacement Game Must match replacement time frame Each “pre-approved” dealer must submit a plan for dealing with urgency issues - Summer- Portable Cooling Tower - Winter -Utilize backup heat strip and offer a $50 credit for the month utilized Equipment inventory has to be addressed

  21. Education Internal – Family Buy-in Shared Vision … leading the way Custom Business Plans GSHP Manufactures & Dealers Unbiased … We want competition Determining who wants to play … External – General Public No brainer when the system goes out Fall of 2012 effort … “Go Go Geo Challenge”

  22. Key Players Title Sponsor Touchstone Energy Cooperatives of OK Co-Sponsors 1. ClimateMaster 2. Bosch – (Florida Heat Pump) 3. Water Furnace Other Industry “Beneficiaries”

  23. The Concept The goal is to challenge high school juniors and seniors to use their creativity in the production of a 1-3 minute video which delivers our message. How Geo Works – Overview of incentives currently available Savings Benefits – Renewable –– Environmental benefits Then by using their social media network … deliver our message to all of their friends and family as they go online and view/vote for their favorite videos

  24. How does it work? Co-op & GSP dealers promote ….within their “Service Territory” (No cost to the co-op or dealer other than sweat equity) Entire program is managed online (website) - intro video - rules & entry process - message to be delivered - general research information on GSHP Students submit videos online Videos previewed before posted All videos posted at the same time for voting

  25. Competition Structure Regional Competition State Competition • Five (5) Regional competitions winner from each advancing to state finals • Top Five (5) vote getters are judged • Winner Scholarships 1st Place - $3000 2nd Place - $2000 3rd Place - $1000 • 1st place winners school awarded $2500 • Finalist videos posted for finals online voting • State Finalists come to OKC for interviews • Judges interview finalists and score the group • Winner Scholarships 1st Place - $7000 2nd Place - $3500 3rd Place - $2000 • 1st place winner school awarded $2500

  26. Judges Michael Ming Oklahoma Secretary of Energy Betty Thompson Miss Oklahoma Stephen McKeever Oklahoma Secretary of Science & Technology

  27. Judging Criteria Online voting 25 points (Ranges from 25-10) Message delivery 35 points (5 pts per message) Creativity- Wow 25 points Technical Merit 10 points Videography 5 points Total 100 points Finals criteria will be modified to include interview scores

  28. Questions ?

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