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Social Media: What Is It and Why Should I Care?. Andrew Westgarth 12 th June 2012. Session Hashtag. Please append tweets, status updates with # BCSTeesSocMed. Agenda. What is Social Media/Networking? Guide to the Major Networks Facebook Twitter LinkedIn YouTube FourSquare / Gowalla

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social media what is it and why should i care

Social Media: What Is It and Why Should I Care?

Andrew Westgarth

12th June 2012

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

session hashtag
Session Hashtag

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

Please append tweets, status updates with

#BCSTeesSocMed

agenda
Agenda

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  • What is Social Media/Networking?
  • Guide to the Major Networks
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
    • FourSquare/Gowalla
    • Flickr and Google+
  • Key Tenants for Success
  • Tooling
  • Analytics
  • Resources
monkey business
Monkey Business

http://www.andrewwestgarth.co.uk/blog @apwestgarth

  • Technical Architect at Sage UK
  • ASP.NetCode Monkey
  • Co-founder of North East Bytes (@NEBytes)
    • User group for IT Pros and Devs in North East
  • @DDDNorth Founder and Organiser
  • Very Interested in Wartime exploits of 617 Squadron – the Dam Busters
  • Microsoft Most Valuable Professional for Internet Information Services (ASP.Net & IIS)
  • mail@hawaythelads.co.uk
  • Twitter.com/apwestgarth
  • www.andrewwestgarth.co.uk/blog
what is social media networking
What is Social Media/Networking?

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  • Social Media
    • A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content
      • Kaplan and Haenlein
social networks
Social Networks

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

slide7
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
  • Closed network with over 750 million active users!
  • 50% of users login every day!
  • Benefits
    • Very targeted
    • Close
    • Only deal with People
    • Huge amount of data to mine and use for advertising
slide8
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
  • Real time network connecting people based on interests
  • Each Tweet is 140 characters in length
  • Massive amount of data to be mined
  • Benefits
    • Don’t have to contribute; can just listen; more benefit with contribution
    • Short and direct messaging
    • Instant, up to date, real time
slide9
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
  • Social Network for Professionals
  • Networks highlighted over three levels
  • Many companies use LinkedIn for recruitment
  • Benefits
    • Very much focussed around business and professional relationships
    • Targeted, relevant information
slide10
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
  • Network for sharing user generated content
  • More than 2 BILLION viewers every day
  • Every minute 24 hours of video is uploaded
  • Benefits
    • Content generated by users
    • Brand focussed
    • Ability to tailor message
slide11
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

Location based Social Networks

Foursquare has over 10 million members

Users check in, earn badges and points

Share tips and suggestions

Companies can provide offers

slide12
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
  • Flickr
    • Social Network for Sharing Photos
  • Google+
    • New kid on the block
    • Direction unsure
    • However, it should not be ignored!
key tenants for success
Key Tenants for Success

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  • Be Fast and Proactive
  • Be Visible
    • Integrate Social Media into Your Customer Service
  • Be Consistent
  • Be Organised
  • Be Human
  • Reward Influencers
  • Stand out from the Crowd
reasons campaigns can fail
Reasons Campaigns Can Fail

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

Misunderstanding How Social Media Works

Not Being Realistic

Not Measuring and Monitoring

Not Building Engagement

FEAR OF SOCIAL MEDIA!!

tooling
Tooling

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

Tweetdeck

Hootsuite

MetroTwit

Mobile Clients

AppBistro

SocialOomph

analytics
Analytics

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  • Identify KPIs
  • Create Company/Brand Dashboard
  • Bit.ly/Facebook Insights/Klout
  • Microsoft Analytics for Twitter
    • Excel add-in – http://bit.ly/socmedex
  • Microsoft SQL Azure Labs – www.sqlazurelabs.com
    • Microsoft Codename “Social Analytics”
resources
Resources

http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth

  • Applications
    • MetroTwit – www.metrotwit.com
    • Tweetdeck – www.tweetdeck.com
    • Hootsuite – www.hootsuite.com
    • SocialOomph – www.socialoomph.com
  • Blogs
    • http://www.mashable.com/social-media
  • Books
    • The Facebook effect – David Kirkpatrick
    • Working the Crowd – Eileen Brown
    • Socialnomics: How Social Media Transforms the Way We Live and Do Business – Erik Qualman