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20 APRIL 2014 @18H00 UGU SPORTS AND LEISURE CENTRE

20 APRIL 2014 @18H00 UGU SPORTS AND LEISURE CENTRE. The Third Annual Gospel Event Celebrating SA’s 20 years in Democracy USIGCINE KWAZE KWABA LA. Table of contents. What is Uvukile Gospel Festival page 3 Uvukile Gospel Festival page 4 Uvukile Gospel Festival flashbacks Page 5

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20 APRIL 2014 @18H00 UGU SPORTS AND LEISURE CENTRE

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  1. 20 APRIL 2014 @18H00UGU SPORTS AND LEISURE CENTRE The Third Annual Gospel Event Celebrating SA’s 20 years in Democracy USIGCINE KWAZE KWABA LA

  2. Table of contents • What is Uvukile Gospel Festival page 3 • Uvukile Gospel Festival page 4 • Uvukile Gospel Festival flashbacks Page 5 • Community benefits and opportunities page 6 • About the Festival page 7 • 2014 Artists Line Up page 8 • Promotion of Event page 9 • Communications and PR page 10 • Event Facts page 11 • The Marketing Program page 12 • Sponsorship Opportunities page 13 • Sponsorship Benefits page 14 • Key Issues page 15 • Budget page 17

  3. WHAT IS UVUKILE GOSPEL FESTIVAL ? SOLLY MAHLANGU IN UVUKILE GOSPEL FESTIVAL 2013 20 APRIL 2014 • UVUKILE GOSPEL FESTIVAL is an annual Gospel event that takes place on Easter Sunday . • Live performances at UGU sports and leisure centre. • This gospel event is aimed at celebrating life changing moments and contribute in the fight against social ills that affect our community. • The audience of about 7000 people that attends UVUKILE GOSPEL FESTIVAL is a diverse group of KZN people and visitors from other provinces who enjoy diverse selection of musicians, speakers, and other entertainment offered. • UVUKILE GOSPEL FESTIVAL 2014 will celebrate South Africa’s 20 years in Democracy under the motto USIGCINE KWAZE KWABA LA • UVUKILE GOSPEL FESTIVAL 2014 will be an event of choice and a platform for the upcoming Gospel artists sharing the stage with established musicians

  4. UVUKILE GOSPEL FESTIVAL OBJECTIVES • To be the prime gospel event in South Africa during Easter holidays • To unearth the Gospel Music Talent • Use gospel music to communicate messages of wellbeing in community and fight against drug and alcohol abuse, promote road safety, encourage youth to write more Gospel songs. • To contribute positively to Music Artists by supporting their work • Be a platform that can be used by upcoming artist to share a stage with their idols.

  5. UVUKILE GOSPEL FESTIVAL 2013 FLASHBACKS SOME OF THE ARTIST WHO HAVE BRACED UVUKILE GOSPEL FESTIVAL STAGE ACTION PHOTOS • Kholeka, Solly Mahlangu, Sifiso Ncwane, Hlengiwe Mhlaba, Fikile Mlomo, Lusanda, Ncandweni Chris, t Ambassadors, Shongwe and Khuphuka, Nathi Nonkanyiso, Sgwili no Babo, Ithemba, Abanqobi, Andile ka Majola, Lundi, Thobekile, Thulani Manana,Pure Guardian, Izinceku, Mvuselelo Buthelezi , Avante, and Thina Zungu

  6. COMMUNITY BENEFITST AND OPPORTUNITIES CREATED BY UVUKILE GOSPEL FESTIVAL SMALL BUSINESSES ESTABLISHED BUSINESSES • Most of things that are required for the event are hired from the local small businesses. • The event employs more than 100 security guards • About 30 youths from South coast to work on various projects for the events • Marget hotel becomes an official hosts hotel for Uvukile Gospel Festival • Hotels and Bed and Breakfast have indicated that they get a lot of Uvukile Gospel festival visitors during the Easter weekend and thay stay for the whole weekend. • Local in Ugu have made the event one of the events they promote to their visitors. • A key component of the festival, a stage, sound and lights were sourced from a local business

  7. ABOUT THE FESTIVAL • The festival is the collective vision of UKHOZI FM’s radio presenter Irvin Sihlophe (aka DJ AMEN) and comedian Mr. Joshua Mbele (aka Pastor Mjosty) who are passionate about South African citizen's safety. They saw a need to bring people from different congregations to come and pray together on Easter Sunday. DJ AMEN and Pastor Mjosty are from UGU district born in Harding and St Faiths, respectively. • Drug abuse, road accidents, and natural disasters are robbing South Africa talented brothers and sisters. Whiles there are many ways of addressing these problems, the founders of UVUKILE GOSPEL FESTIVAL believe that prayer is one of the methods that can produce fruits. • UVUKILE GOSPEL FESTIVAL draw a diverse group of locals and visitors that will enjoy the diverse line up of musical acts, speakers, and other entertainment offered. This 3rd Annual, UVUKILE NOKHOZI FM GOSPEL FESTIVAL will be a great opportunity for families and friends; locals and visitors to pray together, enjoying music that speak to their souls listening to motivational speakers and community leaders. • There will be an opportunity for local musicians to showcase their talent while sharing a stage with their role models. The intention is that prayer becomes a big annual prayer that is hosted in South Coast.

  8. 2014 ARTIST LINE UP

  9. PROMOTION OF THE EVENT We will use the following stations to promote the event by interviews or adverts We will use the following publications to market the event by articles or advertorials • Ukhozi fm • Umhlobo Wenene fm • Metro Fm • SABC 1 • Dumisa Tv • E tv • Radio Sunny south • Ugu Youth Radio • Imboko Fm • Vuma fm • Highway Radio • Ikhwezi fm • Vibe Fm • Inanda fm • Isolezwe • Ilanga • Ukhasi • Move Magazine • Inkazimulo • Drum Magazine • UVUKILE NEWS • Posters • Facebook • Twitter and other social networks

  10. Communications/PR • Coordination with churches for their support • Coordination with tourism sector to distribute info to the visitors. • Development of Media/Information Kit (artists bios, festival facts) • Development of Media Strategy – local regional (print , radio, TV and internet) • Development of posters, flyers, signs , brochure • Electronic print issue • Public service announcements at local events • Thank You, follow-ups, Evaluations • Sponsorship • Strategy developed to obtain sponsors- cross promotion opportunities • Event Prizes • Information kit to be developed • Merchandising • A Small selection of made in South Africa merchandise will be available for sale ( depending on the budget) • Concessionaires • Information kit have been developed to inform concessionaires of benefits of doing business at Festival

  11. EVENT FACTS DATE : 20 April 2o13 18h00 – 06h00 • Festival location– UGu Sports and Leisure centre will be hosting the event for the third time • Ticket Prices – General tickets will cost R130 per person and VIP will cost R400 per person excluding parking, 1 meal and 2 beverages and snack inclusive • Parking is R30 per car • GATES OPEN : 14 H00 • 16H00 - performance by local upcoming artists • 18h00 – event starts with prayer • 06h00 event closes with prayer • OUTDOOR EVENT

  12. THE EVENT MARKETING PROGRAM • Some of our planned marketing efforts: • Posters throughout key markets at key locations throughout, Gamalakhe, Margate, Port Shepstone, Port Edward, Durban and other surrounding areas. • Ads in relevant newspapers and Magazines’ • Radio advertising in key markets • A public relations campaign targeting key media outlets throughout KwaZulu-Natal including, Radio Stations, TV Stations and Newspapers • Promoting in social networks like Facebook, twitter, mix it and etc. • Email marketing campaign • Grass roots –marketing through other religious gatherings

  13. SPONSORSHIP OPPORTUNITIES • Sponsorship is welcomed in any form. Cash is always greatly appreciated as well as in-kind goods such as; accommodations, Generators, Fencing, Tents, Tables, Food and Beverage, Transportation, Draw Prizes for fundraising efforts, Marketing, Advertising and Printing just to name a few. • PLATINUM SPONSOR - minimum sponsorship value (cash or in-kind) of R1500000.00 • GOLD SPONSOR - minimum sponsorship value (cash or in-kind) of R800 000.00 • SILVER SPONSOR - minimum sponsorship value (cash or in-kind) of R250 000.00 • BRONX SPONSOR - minimum sponsorship value (cash or in-kind) of R50 000.00

  14. SPONSORSHIP BENEFITS

  15. KEY ISSUES

  16. KEY ISSUES

  17. Budget

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