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Understanding the Phoenix Community: A Profile of Sustaining Families

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This profile explores the diverse community of Phoenix, Arizona, which boasts a population of 376,831 with a projected 7% growth over the next five years. Highlighting the top PRIZM lifestage group, F4 – Sustaining Families, we delve into the economic and social dynamics of this group, representing 21% of the city. Characterized by an ethnically mixed demographic, these families predominantly occupy older apartments and mobile homes, working in blue-collar and service jobs. Their preferences lean toward affordable shopping, games, and mainstream media consumption.

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Understanding the Phoenix Community: A Profile of Sustaining Families

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  1. Zone 3: Phoenix Profile Serving the following community: Phoenix Population 376,831 5-year projected growth: 7% Households 144,408 5-year projected growth: 7% Published: Every Wednesday, Friday & Saturday Top PRIZM Lifestage Group Group F4 – Sustaining Families – 21% (29,874) Sustaining Families is the least affluent of the Family Life groups, an assortment of segments that range from working-class to decidedly downscale. Ethnically mixed, with a high percentage of African American, Asian, and Hispanic families, these segments also display geographic diversity—from inner cities to some of the most isolated communities in the nation. Most adults hold blue-collar and service jobs, earning wages that relegate their families to small, older apartments and mobile homes. And the lifestyles are similarly modest: households here are into playing games and sports, shopping at discount chains and convenience stores, and tuning into nearly everything that airs on TV and radio. Source: Claritas2011, Arizona Republic 12 month average (P2 2011- P1 2012)

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