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The Article Economy. Simon Inger Simon Inger & Associates , on behalf of Ingenta. simon@siaa.co.uk. Numbers. Drawn from www.catchword.com Growth in document delivery Growth in subscriber access. Conclusions. Document delivery grows linearly.

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the article economy

The Article Economy

Simon Inger

Simon Inger & Associates, on behalf of Ingenta.

simon@siaa.co.uk

numbers
Numbers
  • Drawn from www.catchword.com
  • Growth in document delivery
  • Growth in subscriber access
conclusions
Conclusions
  • Document delivery grows linearly.
  • Article reads grows exponentially (true exponent).
  • Probably because more users site-licensed and more libraries set up e-access.
  • Didn’t you do well!
user friendly
User Friendly
  • Assuming whole world isn’t eventually site-licensed, then will always need some means of document purchase to prevent the “Blank Wall.”
  • Should make all references go somewhere positive, not just a location with a tantalising piece of information, with no option to go further.
  • Should always link to a place that offers document purchase options.
  • But not just one supplier – don’t limit yourself!
crossref success
CrossRef Success
  • Initial success has been a PR success, not an end-user success.
  • Succeeds in long term if users happy.
  • Means every reference in every document must link somewhere.
  • Therefore publishers must link out as well as in!
more numbers
More numbers
  • Drawn from www.catchword.com
  • Compare traffic in from reference links with traffic out from reference links
conclusions1
Conclusions
  • Only 0.02% of catchword document reads come from users following reference links from other sites
  • 0.3% of users reading an article follow a link to another site
  • Not everyone is playing ball!
future of reference linking
Future of Reference Linking
  • If users find that only some CrossRef publishers/resources have two-way linking, the reference-linking concept will not catch on.
  • Don’t let that happen!
  • Activate links!
  • Activate purchasing options, or will never know true potential of document sales.
  • Outsource linking and e-commerce to keep costs low.
openurl
OpenURL
  • Implementing links out with OpenURL compliance gives librarians and hence users further options instead of the potential “blank wall”.
  • Worried about OpenURL?
    • Limit or at least monitor full-text database licence deals, e.g. Sage.
conclusions and recommendations
Conclusions and Recommendations
  • Article economy for electronic documents relatively small due to site licences.
  • Even so, for CrossRef to succeed, every reference needs to go somewhere – full text or A&I or traditional document delivery – no blank walls please!
  • Outsourcing of e-commerce and linking are real options.
simon inger associates for further information on outsourcing

Simon Inger & AssociatesFor further information on outsourcing….

contact Ingenta sales on uksales@ingenta.com

or ussales@ingenta.com