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Consumer Perceptions: Foreign vs. Domestic Brands in Retail Centers

Explore domestic and foreign brands through consumer interviews at Oriental Plaza, Shuang An Shopping Center, and Wu Dao Kou Market. Investigate consumer tendencies, historical influences, and causes from domestic manufactures to understand preferences. Discover the final reasons why consumers lean towards high-quality goods and propose solutions for the market.

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Consumer Perceptions: Foreign vs. Domestic Brands in Retail Centers

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Presentation Transcript

  1. Research on mix coding in brands By Ann

  2. Introduction Tendency in mix coding in brands

  3. Interview • In the Oriental Plaza, I interviewed a salesgirl at the cosmetic counter. • In Shuang An Shopping Center, I interviewed a salesman of clothes and a consumer. • In Wu Dao Kou Market, I interviewed a schoolboy buying chewing gum.

  4. Investigation • Some consumers hold the view that foreign goods are always better than domestic goods • Historical problems • Causes from domestic manufactures

  5. Conclusion • The final reason is that consumers want to buy goods in high quality • Suggestions to solve the problem

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