1 / 16

INORBIT.in

INORBIT.in. A Case Study. The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go.

doyle
Download Presentation

INORBIT.in

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INORBIT.in A Case Study

  2. The New Inorbit Website is setting benchmarks in terms of design & usability in the retail sector, providing users with easy access to actionable information on the go. • Phonethics implemented a clear strategy which focused on providing a single point for information to a multiple set of audiences. • For Customers: The website is a Centralized Hub of information, creating higher recall value & increasing Customer loyalty. • For Businesses: It’s a clear reflection of the Mall’s offline experience & serves as a pitch deck for Retailers & brands to set up shop, also adding marketing value for the store owners. • For Brands & Marketers: The website conveys the right target audience & perception making Inorbit the obvious choice for them. Over view

  3. The Website has built a lot of excitement & engagement around the brand ‘Inorbit’ offering a world class user experience. • The VISUAL DESIGN of the New Inorbit website Improves Branding & Positioning for the Mall, Showcasing Brands & Stores using an easy navigation & Real time sales & offers (if any) at the Mall. USER EXPERIENCE + VISUAL DESIGN UI UX EX Visual Design User Experience Excitement

  4. PURPOSE :: Purpose of the content is to provide actionable information to the users of the website. With Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B) • SOURCE: The content of the website is updated daily which is managed by Phonethics. The Content is Sourced from over 650 Retail stores across 6 Inorbit Malls & their Mall managers. Purpose & Source of Content:

  5. Technology

  6. Technology

  7. Suggestion : Values can be moved into About Us Non- functional OLD Website Too much flash- based movement on the site

  8. OLD Website No way to subscribe to the alerts www.facebook.com/funorbit

  9. NEW WEBSITE

  10. NEW

  11. IMPROVE : BRANDING & POSITIONING • SHOWCASE: BRANDS & STORES • EASY FIND: SALES & OFFERS • SHARE: EVENTS & HAPPINESS • BUILD: EXCITEMENT • CREATE: ENGAGEMENT STRATEGYPOINTS

  12. Focus on Brand Outlets & Retailers • Focus on Sales, Offers & Deals • Focus on Events, Promotion & Performances • Social Media Integration • Clear communication distinction between Customers (B2C), Businesses & Marketers (B2B) FOCUSPOINTS

  13. Avg Website traffic increased by 215% • Page Views increased by 832% • Pages Per visit increased by 388% • Avg Visit Duration Increased by 585% Key Highlights

More Related