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Implementing the Business Services Operations Research Event Module Four: IV. Findings and Conclusions of the Study A. Strengths of the business’s or organizations website B. Weaknesses of the business’s or organization’s website C. Provide an analysis of the research and identify your major findings D. Based on the analysis, identify strategies to improve the business’s website
Explain the components of a situation analysis. • Learn how to conduct a SWOT analysis. • Define competitive advantage and explain its connection to the SWOT analysis. • Understand what it means to analyze data. • Understand the importance of strategic planning. Objectives
Explain the components of a situation analysis. • A situation analysis is sometimes referred to as a SWOT Analysis. • The business should identify its internal strengths and weaknesses. • Strengths: What advantages does the company and its website already possess, relative to other companies and brands? • Weaknesses: In what areas is the company and its website at a disadvantage, relative to other companies and brands? • The business should examine external opportunities and threats. • Opportunities: What developments and needs in the market might be addressed by the company’s line and website? • Threats: What changes in the market might make it harder for the company and its website to meet customer needs?
Define competitive advantage and explain its connection to the SWOT analysis. • Competitive advantage defined: a set of unique features of a company and its products and services that are perceived by the target market as significant and superior to the competition. • A company needs to know what its strengths and weaknesses are when compared to the competition. • By conducting a SWOT, it can help companies identify weaknesses and prepare for handling threats or changes in the marketplace. • A SWOT can also allow for a business to become more competitive because the SWOT provides guidance and direction to the business.
Understand what it means to analyze data. • Data analysis is when you compile, analyze, and interpret the results of the data collection. • Look for trends and similarities in your research. • Consider using spreadsheets, charts, and graphs to analyze your data. • Look for Patterns, recurring themes, similarities, and differences. • What did you learn from the research? What kinds of conclusions can you start to make?
Understand the importance of strategic planning. • Strategic planning is the process of creating and maintaining a fit between the company’s objectives and resources and the evolving market opportunities. • The goal of strategic planning is long-run profitability and growth. • A good strategic plan can help protect and grow a company. • Based on your research analysis, what kind of strategies do you want to plan for your business services operations project? What will be your overall objective?
PostNet & DECA – Putting together your SWOT Analysis • Complete the PostNet SWOT Analysis for the PostNet Website • Complete the SWOT Analysis for your business • After completing the analysis, what are some ways that PostNet can help you analyze your data? • What are some ways that PostNet can provide services to your business to start planning strategies to improve your business’s website?
Conclusion of Module Four: IV. Findings and ConclusionsA. Strengths of the business’s or organization’s websiteB. Weaknesses of the business’s or organization’s websiteC. Provide an analysis of the research and identify your major findingsD. Based on the analysis, identify strategies to improve the business’s website • Strengths and Weaknesses are INTERNAL Factors when conducting a situation analysis. • Opportunities and Threats are EXTERNAL Factors when conducting a situation analysis. • After you conduct your SWOT analysis, analyze your data and find ways that your business can have a competitive advantage in the marketplace – especially through their website. • Upon completion of the SWOT and your research, begin to start thinking about strategies to improve your business’s website.