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Products & Services ( Div / Inst ) Rick Marboe, VP-Elect, P&A firstname.lastname@example.org. Session Objectives. At the conclusion of this session, you should: Be aware of available ASME products and services and how to access them
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Rick Marboe, VP-Elect, P&A
(5 mins) Session introduction
(20 mins) Overview of available products and services
(5 mins) Questions & discussion
(5 mins) Review of Strategic Priorities
(25 mins) Selection via Stage Gate Management Process
& Case Studies
(30 mins) Process Application Exercise
(20 mins) Group reports & discussion
(10 mins) Wrap up
e.g. Members and prospective members
Typically a volunteer-staff partnership
ASME Products & Services
(Also the potential to develop and contribute technical content for several of the above products)
ASME product/service types with examples:
OK – We have some ideas – now how do we choose what to do?
Global Impact – Providing locally relevant standards, certification, technical information, networking, and advocacy
Engineering Workforce – Expanding the capacity and effectiveness of the engineering workforceASME Strategic Objectiveshttp://strategy.asme.org
that Align to ASME’s
Approach for New
& EC Engineers
Balance the volunteer workload
Reduce K & C’s operating subsidy
Improve communication effectiveness: with members, with units
Make it easier for members to access ASME products and services.Knowledge and Community Sector Strategic Objectives
Facilitate the development of new institutes.
Share best practices among the Institutes and within ASME.
Facilitate communications and awareness with other ASME Sectors.
Recommend mergers and acquisitions of outside organizations to become Institutes of ASME (interface model).Institutes Sector Board Strategic Objectives
Well-defined decision criteria
Significant resources to be allocated only after preliminary requirements are met
Clearly identified and accepted roles and responsibilitiesStage Gate Process
Filter 1-Alignment to ASME vision, mission and core values and external trends
Filter 2-Alignment to ASME’s technical communities or institutes interests and expertise
Filter 3-Prioritization of ideas
Product portfolio development & enhancement
(work in progress)
CONTENT- Scope- Rationale
IMPACT- Funding trends- Audience
CONTRIBUTORS & COMPETION- Current Players- Potential Collaboration
*Please see proposal template for compete list of questions
ET Assessment Dashboard
Areas for research
committees to develop
Balanced mix of revenue and mission products
of products in
SPC: Strategic Planning Committee (K&C – Technical Communities)
ETC: Emerging Technology Committee (K&C-TC)
CRTD: Center for Research & Technology Development (K&C-TC)
BoND: Board on New Development (Standards & Certification)
EESAB : Energy & Environmental Standards Advisory Board (S&C)
IC: Interdisciplinary Council (K&C-TC)
Tech Div: Technical Division (K&C-TC)
Gov’t Rel: Government Relations
1st Global Congress : NanoEngineering for Medicine and BiologyCase Study:Product Portfolio Development :Nano Engineering & Health Care
To-do list : How can we?
- Continue to build community
- Continue to build our relationships with
multidisciplinary organizations, experts
Strategic Assessment and Analysis
Planning, Development and ImplementationCase Study: Journal on Nanotechnology in Engineering and Medicine
Strategic Assessment and Validation
Community and Stakeholder Idea Generation
Planning, Development and Implementation
Product Roll-outCase Study: Global Congress on NanoEngineering for Medicine and Biology
1. Oral pitch
2. Written Proposal
Filter 1 - Alignment to ASME and Sector vision, mission and core values and external trends
Filter 2 - Alignment to ASME’s technical unit(s) interest and expertise
Filter 3 - Prioritization of ideas
Cross-Sector ASME units
_______________________________________________Building Community ChecklistHave you included all stakeholders?
Division Technical Committee?
Division Executive Committee?
Standards and Certification Committee?
________________________________Building Multidisciplinary Relationships Checklist
Alignment to ASME strategy?
Alignment with K&C or Institutes Sectors’ strategic priorities
What data supports your concept? market size, potential, etc.
Are you filling a need?
How fast can you deliver?
A few weeks, several months, next year!
Have you considered differing engagement opportunities?
Roundtable, article, webinar, workshop, etc.
Have you leveraged ASME HQ capabilities, tools, etc.?
Execute and evaluate
Would your customers recommend your product?
How do you plan to continue interactions with your customers?Quick New Product Launch Checklist
Practicing Engineers & Early Career Engineers
Tools to help your unit more effectively and efficiently make decisions about creating a portfolio of unit products and services
Engage other stakeholders and staff
Filtering process (Adaptive to your needs)
Consider delivery method options
Plan and Launch
Evaluate and Product ImprovementUnit Product Portfolio DevelopmentHow do You Start?
Phase 1: Strategic Assessment
Phase 2: Community Analysis
Phase 3: Prioritization Phase
The stage gate is the continue or
terminate decision made at the
end of each phase.
(10 min) Brainstorm to develop a list of possible new products and services from your division or institute that are different from any provided now (expand your portfolio). What would create value that would attract or retain new members?
(20 min) Use the tools that you have been exposed to in this session to stage gate these ideas as you might in your executive committee to ‘down’ select one product or service to implement.
(20 min) Discussion with everyone about your product and how the process worked for each group.Knowledge into Practice
Gained an understanding of the processes and best practices for your unit to develop and implement new products and services that:
are aimed at adding value and meeting the needs of ASME’s members and customers
advance the strategic priorities of ASME and the Knowledge & Community and Institutes Sectors.
Gained an ability to understand and execute the principles of product portfolio assessment, prioritization, implementation, and management .
Gained an understanding of how your unit can approach new product development with the idea of building a portfolio of related products.During this session, you should have:
It is now up to you to bring this methodology back to your unit executive committee to implement.
You can inspire others to make a difference in your unit and ASME if they know their ideas will get a fair evaluation and you develop a product and services portfolio to appeal to a breadth of customers.