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The Company Delivering Business Advantage through Telephony - PowerPoint PPT Presentation


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The Company Delivering Business Advantage through Telephony. The Team. A management team with extensive voice & data heritage SDX Business Systems (Avaya) Network Alchemy (Avaya) Scorpion Logic (Nortel ) Directly responsible for over 35,000 telephone systems in current use. Introduction.

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The Company Delivering Business Advantage through Telephony


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    1. The Company Delivering Business Advantage through Telephony

    2. The Team • A management team with extensive voice & data heritage • SDX Business Systems (Avaya) • Network Alchemy (Avaya) • Scorpion Logic (Nortel) • Directly responsible for over 35,000 telephone systems in current use

    3. Introduction • UK Based, Privately funded, Formed 2001, Profitable • First maximiser shipments early 2003 • Core Competencies • Product development, 3rd & 4th line product support • Product marketing, Channel sales support • Every task that needs to scale to provide company growth is outsourced • Manufacturing, Warehousing & distribution • Channel sales force (No direct sales)

    4. British Design & Build • SpliceCom’s design and development team is based in Chorleywood, Hertfordshire • Third-party manufacturing in High Wycombe, Buckinghamshire, ISO 9001/2000 approved Electronics Manufacturing Services (EMS) • Pre-production • PCB assembly & test • System assembly & test • Distribution, fulfillment and logistics

    5. Product Development • 2001 - Worlds first touch screen phone • 2003 - Multi-Site Call Server - One system operation • Fully Scalable – Extensions, Trunks, Sites, Applications • 2006 - SIP compliance • 2007 - maximiser XS (X-Serve) • Large Enterprise / Hosted Applications • 2008 - Microsoft OCS integration via Spider Gateway • 2008 - Worlds slimmest IP Phone (PCS5xx Range) • 2009 – Vision Reports web based unified business management suite • Vision Reports - management reports • Vision Live - real time wallboard application • Vision Record - unique recording application • Vision Mobility - web based call control, in office or via your GSM • 2010 – Vision Call Centre ACD solution • Agent & Supervisor Web panel control

    6. Market Growth • Industry Pedigree • 18.4% UK Pure IP PBX Market Share • 4,500+ Systems installed • 250,000+ Extensions installed • Award Winning Technology • Competes easily with Brand Name • Global customer wins • Case studies • International Partners in 30+ Countries

    7. UK Pure IP PBX Market SpliceCom 18.4% Q.1 2009 - Source: MZA

    8. maximiser Customers • Multi-Site Companies • Campus Based Organisations • Businesses with Mobile and/or Home-working employees • Serviced Offices & Multi-Tenancies • Companies with modern communications needs • Hosted & Managed Service Providers

    9. maximiser UK

    10. maximiser UK

    11. maximiser UK

    12. Case Studies UK • Skyline Taxi’s (Automated IVR) • Gordon Harwood Computers (Apple MAC) • Fat Face (Call Centre – Call Media) • Lance Owen (Unified Messaging) • Solutions Inc. (Apple MAC Reseller) • Sir Williams Perkins School (Custom application delivered to extension – Spider Group) • T G Lynes (Pure IP-PBX Solutions)

    13. Cambridge University • High Profile Win • Against TeleWare • Utilising Standard maximiser Feature Set • Legacy PBX Migration • In-house Web Integration • Mobility solution with Web enable PCS client • Running on maximiser XS platform for super-scalability

    14. maximiser RoW

    15. Brisbane Airport • Approx. 800 users currently with maximiser • MCT feature implemented • Two year expansion of 2,620 users • Intercom project • Other airport opportunities in ANZ • Case Study on web site

    16. Company Overview • Privately funded UK Company • Profitable FY 2008 and 2009 • Ongoing significant hardware and software investment • Growth, profitability & development driven organically • No external funding • Planned strategic growth from: • Value Apps eg Call Centre • Hosted and Managed Services • International activity • Full Company overview on website

    17. www.splicecom.com • Web site provides: • Partner area • Clear message • Modern look & feel • Intuitive navigation • Fully integrated solutions • Unified communications – Anywhere • Document downloads, Case Studies, Vertical Markets, Technical Information, Manuals & Videos

    18. maximiser 5-Series Call Server

    19. SpliceCom maximiser • Business Grade Telephony Solutions • “Pure-IP” IP-PBX solutions • Fully Network Compliant and Scalable • Hosted Solutions

    20. Award Winning • maximiser voted • “Most Innovative New Product/Service from a New Company” • Comms Channel Awards 2004 • “In a very competitive field SpliceCom’s maximiser stood out as being a highly commercial proposition for the channel, delivering the innovative applications that have become the trademark of the management team who have once again put together a winning product.”

    21. Award Winning • PCS 50 for Mac OS X voted • “Most Innovative New Product/Service” • Comms Channel Awards 2005 • “SpliceCom’s PCS 50 for Mac OS X is a truly unique application as it enables the delivery of advanced business telephony to the rapidly expanding Apple Mac community for the very first time.”

    22. Broad Market Address Large Small Simple Complex

    23. Broad Market Address PABX Key System Analogue IP

    24. Pure IP Solutions Call Processing Analogue Extensions Traditional PBX Backplane TDM Digital Extensions Trunks Call Processing Analogue Extensions LAN Network TCP-IP IPCP maximiser IP Extensions Trunks

    25. Independent Solutions SpliceCom’s objective is to make maximiser’s advanced business benefits affordable for every organization, in a consistent and identical manner, totally independent of; • LAN Infrastructure • Telephone Type • Computer platform(s) deployed • Network service connectivity • Location • Company type and size

    26. OPEN Architecture • Industry standard interfaces • LDAP, SIP/V2, H.323/V4, H.450, HTML/PHP, XML • VoiceXML, TAPI/V2.2, Linux, SMTP/IMAP, AppleScript, IP Multicast, PAP/CHAP • Splicecom Published interface specifications • Call Logging, Call Routing Control, • PCS Partner Protocol, Busy Lamp Field

    27. SpliceCom maximiser • Business telephony system for ANY enterprise business • Scalable from 4 to 100,000 extensions • Equal support for Analog & IP Phones • 2 System Module variants • Call Server • Phone Module • Mounted in 19” rack and 1u high

    28. 5100 Call Server • ISDN-PRI Q.931 S&T (Max 2) • ISDN-BRI S&T (Max 4) • FXS Analog Extensions (Max 16) • POE 10/100 4-port Switch (802.3af) • G.711 VoIP • Trunk channels (Max 68 ) • ISDN/DPNSS/SIP/H.323 • G.729a compression

    29. 5100 Call Server • 10 Voicemail boxes • 4 Voice Processing ports • 1,500 Hrs Voicemail • 2 x Trigger Inputs (Alarm/Phone) • 2 x Relays • USB/WiFi • SIP / H.323 Handsets

    30. 5100 Call Server USB port For WiFi Adaptor 4 BRIs (2 licenced) 4 Port PoE LAN Switch 16 Analogue Phone Ports (8 licenced) 2 PRIs (2 licenced) LAN Link

    31. 5100 Call Server 2 Inputs 1 PSU 2 Door Relays

    32. 5108 Call Server • Branch Office Call Server • Up to 12 Users • 4 Analogue / 8 IP • Up to 8 Trunk Channels • BRI/SIP/H.323 • G.729a Compression • POE 10/100 4- port Switch • 500 hrs Voicemail storage, 5 Voicemail, 2 Voice processing

    33. 5108 Call Server 4 Analogue Phone Ports 4 Port PoE LAN Switch

    34. 5108 Call Server Door Relay Port Trigger Port LAN Port 2 BRIs (1 licensed) PSU

    35. maximiser IP-PBX • SIP Proxy Server • H.323 Gatekeeper / Gateway • DHCP / DNS Server • LDAP V2 System Database • Apache internal Web server / PHP • QoSDiffserv • RTP/RTCP Call Routes • PPP/MPPP Router

    36. 53xx Phone Modules • 15 (5315) or 30 (5330) Analogue device extensions (FXS) • Integral H.323 Gateway • 4 port PoE LAN switch • Analog User License included with Phone Module • Free iPartner Software for every user (PCS60)

    37. ONE 5100 Call Server 500 Users & 68 Trunk Channels Any mix of Analogue or IP One more extension or trunk channel ?? Just add another 5100 Call Server and start again

    38. maximiser Licensing • Licenses keyed to Customer / Reseller name not serial number! Simplified Maintenance • Fair trade SINGLE license purchase policy • 3 User Licenses • IP User, Virtual User, Operator Console • 7System Licenses • Universal Trunk, Voicemail, Voice Processing Port, ESP, G.729a Compression, Port Expansion • Trunk license – ISDN, IP or DPNSS

    39. Transparent Networking • Multiple Call Servers – One Network • Multiple Sites – One Network • ONE Voice System • LAN / WAN • Pure IP • No TDM

    40. Distributed Architecture Re-introducing and Re-inventing Business Partnership PCS IP Phones Call Server POE LAN Switch Phone Module Analogue Phones Analogue Phones

    41. Network Efficiency 2nd Floor 5330 Phone Modules Once a Peer-to -Peer call has been set-up it is switched between modules NO backplane to cross 1st Floor 5100 Call Server

    42. 51xx Multi-Site Single Distributed Network • Across LAN/WAN • Free inter-module calling via VPN • Replicated LDAP databases • 200 Call Serves • 10,000 Extensions • 5,000 Trunks • 10,000 Contacts

    43. maximiser Resilience • On Call Server failure • All modules/IP handsets automatically request second call server control • Provides analog & IP handset redundancy • Primary Call server accepts request first • Next Call Server is with highest spare capacity • Automatic switch back to failed call server after recover, without user call loss • All Call Servers have mirrored DB in single voice network • No license requirement

    44. maximiser Simplicity! Call Servers Re-introducing and Re-inventing Business Partnership Trunks ISDN2/BRI ISDN30/PRI DPNSS H323/SIP 5100 – 8 to 10,000 Users 5108 - 12 Users XS– 100,000 Users Analog Modules 5315 - Phone Modules 15 5530 - Phone Modules 30 PCS60 Softphone End Points Analog End Points 3rd Party SIP End Points GSM/DECT/WiFi IP EndPoints PCS60 Partner Control S/W User Web Portal

    45. maximiser Deployment Solutions

    46. Traditional Infrastructure Cat 5 Cabling IP Voice & Data Cat 5 Cabling IP Data Copper Pair Analogue Voice Utilizing all the existing 2 wire cabling Analogue phones supported by the PCS 60 application running across the data network PCS 5xx ( or Third Party IP Phones ) running IP Ethernet over CAT 5 but separate from the data LAN

    47. LAN without QoS Switches Cat 5 Cabling IP Voice Cat 5 Cabling IP Voice & Data Cat 5 Cabling IP Data Cat 5 Cabling Analogue Voice Phone modules distributed across building, connected by IP, optimizing the core infrastructure IP Phones running IP Ethernet over CAT 5 but separate from the data LAN PCS 60 collaborating with the analogue phones

    48. LAN with QoS Switches Cat 5 Cabling IP Voice Cat 5 Cabling IP Voice & Data Cat 5 Cabling IP Data Cat 5 Cabling Analogue Voice Using Quality Of Service LAN switches the voice traffic can be combined across the backbone infrastructure and delivered to the desktop in whichever customer selected fashion Finally, implement an IP SoftPhone and use the same PCS 60 application as used with the analogue phone but also combining the speech path over the converged IP network

    49. maximiser Enterprise Feature set