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World of Warcraft

Delve into the world of World of Warcraft with over 9 billion earnings, 7 expansions, and millions of players. Discover the fallacy of appeal to authority in WoW's commercials featuring famous figures like Ozzy Osbourne and Mr. T. Uncover the portrayal and humor within these ads, showcasing an enticing and enjoyable gaming environment.

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World of Warcraft

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  1. World of Warcraft By: Mr. Smith

  2. Introduction • World of Warcraft: • World famous MMORPG. • Released in 2004. • Has made over 9 billion for Blizzard. • Has about 4-5 million players. • Up-to date has seven expansions.

  3. Commercials • 1.) https://www.youtube.com/watch?v=mT8maUTzE48 • 2.) https://www.youtube.com/watch?v=Hpk1dklm5GE&list=PLB3DDD69970116E83 • 3.) https://www.youtube.com/watch?v=k7Fs7IpNVCo&list=PLB3DDD69970116E83&index=3 • 4.) https://www.youtube.com/watch?v=BAibYnDUH6c • 5.) https://www.youtube.com/watch?v=Ae6U-WAJ1mw

  4. Fallacy: Appeal to Authority • Appeal to Authority = someone is right because they are in a position of authority or fame. • Ozzy Osbourne – “Prince of Darkness” • Mr. T - actor • William Shatner - actor • Verne Troyer - actor

  5. How does it work? • Setting: • Actual gameplay. • Intense music. • Colorful images. • People: • Famous actors/musicians. • Characters look like them. • Humor: • Mr. T classic line. • Ozzybeing the “Prince of Darkness”. • Verne’s size.

  6. Portrayal • These commercials portray World of Warcraft as fun, enjoyable environment that just about everyone plays. • The image that is trying to be conveyed is for those who do not play WoWor have played it in the past. • This representation of the WoW community is only partially correct and for the most part, deceiving to the audience. • I do not agree with how the commercials portray WoW, but do enjoy the game.

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