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Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60

Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60. © 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

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Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60

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  1. Let’s Fight for Healthier Kids Join the Movement: Fuel Up to Play 60 © 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Permission is granted to health and nutrition professionals to reproduce for nonprofit educational purposes

  2. The Issue: Childhood Obesity …this could be thefirst American generationwith a shorter life expectancy than their parents Overweight Kids Often BecomeOverweight Adults Today’s Youth are Overweight and Undernourished. It’s Serious, But Solvable.

  3. The Solution: Begins with Schools 30 million school lunches served every day America’s schools reach over 55 million kidsa day, 180 days a year1,2 Upto50% of daily energy intake consumed at school3 Research shows thatgood nutrition and physical activity positively affects academic achievement 1 National Center for Education Statistics. Digest of Education Statistics: 2009. http://nces.ed.gov/programs/digest/d09/ (Accessed October 4, 2010)2 Education Commission of the States. Number of Instructional Days/Hours in the School Year: Updated June 2008. http://www.ecs.org/clearinghouse/78/24/7824.pdf (Accessed October 4, 2010) 3 Children's Diets in the Mid-1990's: Dietary Intake and Its Relationship with School Meal Participation, USDA, http://www.fns.usda.gov/ora/MENU/published/CNP/FILES/ChilDietsum.htm (Accessed Oct 4, 2010) 3

  4. Health Partners Business Partners

  5. Guiding Principles Supported by Leading Health Organizations

  6. Fuel Up to Play 60 Goals • Students are motivated to make better food choices – such as fruits, vegetables, whole grains and low-fat and fat-free dairy – and be more physically active before, during and after school • Schools have increased access to nutrient-rich foods and sustained opportunities for physical activity • Continually improve school environments and school stakeholders are supportive of nutrient-rich foods and physical activity

  7. What Makes Fuel Up to Play 60 Unique? • Massive Reach • A Comprehensive Approach • Youth Involved • Powerful Partners • Customization • National Issues, Local Solutions

  8. Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life Program Advisors Sign-up Get FREE activation kit Students and Program Advisors Identify opportunities Students and Program Advisors Plan healthy eating Physical activity “plays” Students Spread the word

  9. Your Fuel Up to Play 60 TourHow the program is part of a student’s daily life Students Build excitement Motivate Students Engage, Implement and Reward Students Eat more nutrient-rich foods 60 minutes of physical activity daily Students and Program Advisors Share success Continue to engage

  10. Helps Schools Achieve More

  11. HealthierUS School Challenge • USDA’s HealthierUS School Challenge • Healthy eating “plays” (taste tests) • Physical activity “plays” • Resources for nutrition education • Promotes meal participation and nutrient-rich foods

  12. District of Excellence • School Nutrition Association’s District of Excellence • Operations: Taste test new healthy foods • Marketing/Communications: Engage students & staff • Nutrition/Nutrition Education: Team members part of wellness committee; breakfast “plays” for healthy meals; school Wellness Investigation tool • Continuing Education Course for Activating Fuel Up to Play 60 • Other Member Resources

  13. Healthy Schools Program • Alliance for a Healthier Generation’s Healthy Schools Program • Healthy eating “plays” (taste tests) • Physical activity “plays” • Resources for nutrition education • Promotes meal participation and nutrient-rich foods

  14. President's Challenge • President’s Council on Fitness, Sports and Nutrition’s President’s Challenge • NFL and Fuel Up to Play 60 commitment to helping 200,000 kids sign up for PALA

  15. Kids Eat Right Initiative • American Dietetic Association/Foundation • Mobilize registered dietitians nationwide • Educate schools on healthy weight and quality nutrition • Support White House and Let's Move goals

  16. It just takes teamwork.

  17. How You Can Join the Team • Learn About the Program • Go to FuelUpToPlay60.com • Join the Movement • Connect with your local dairy council • Assist participating schools • Get Involved • Build relationships with key stakeholders • Share your expertise and provide guidance and counsel • Give a FUTP 60 educational presentation

  18. Additional Opportunities • Be a resource to the Fuel Up to Play 60 Program Advisor • Participate in school events • Provide nutrition or physical activity expertise • Help Schools Achieve More • Investigate becoming a HealthierUS School • Participate in the Healthy Schools Program, District of Excellence and PALA

  19. <Insert Local Opportunities>

  20. Get Started! ©2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. ©2010 NFL Properties. All NFL-related trademarks are trademarks of the National Football League. Ready to Fuel Up to Play 60? Visit FuelUptoPlay60.com Contact your local dairy council

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