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Sam’s Super Subs

This analysis examines Sam's Super Subs, highlighting key strengths such as affordable pricing at $4 for foot longs, strategic location at 15th and Bryant, and a commitment to using Made in Oklahoma products to support local businesses. The business operates during late hours, capitalizing on a growing student demographic and America’s increasing health awareness. However, challenges include limited finances, brand recognition against bigger chains like Subway and Quizno’s, and a restricted selection to maintain low prices. A GANTT chart accompanies this analysis.

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Sam’s Super Subs

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  1. Sam’s Super Subs Business Analysis

  2. Strengths • Price • $4 for foot longs INCLUDING Tax • Location • 15th and Bryant • Operating Hours • Using Made in Oklahoma Products (MIO) • Shows support for other state businesses • Walke Brothers Meat Processing, IncClaremore , OK   74019 • Persimmon Hill FarmStillwater , OK   74075 • Internet Marketing (FREE) • http://www.geocities.com/adanedhel@swbell.net/aboutus.htm • Coupled with Crowd Canvassing and Word of Mouth Ad.

  3. Weaknesses • Limited Finances • Brand Recognition • Subway, Quizno’s, and Schlotzsky's • Limited Selection • In order to keep prices low certain extravagant selections will not be offered at Sam’s

  4. Opportunities • Filling Late Hour Time Gap • 10 am – 2 am • No competition after 9 pm • Growing Student Demographic • Location places us right between Memorial HS and UCO • America’s Growing Health Awareness • Low Prices Work Well With Failing Economy • Money is tight so price is a big factor

  5. Threats • Huge National Chains • Are able to take loss to drive us out of business • Economy Slow • People are eating at home more

  6. GANTT Chart

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