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CHAPTER 15 Science and the Mass Media. Section 1: Science as a Social Institution Section 2: Mass Media as a Social Institution. Section 1: Science as a Social Institution. Objectives:. Identify factors that have contributed to the institutionalization of science.

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chapter 15 science and the mass media

CHAPTER 15Science and the Mass Media

Section 1: Science as a Social Institution

Section 2: Mass Media as a Social Institution

objectives

Section 1: Science as a Social Institution

Objectives:
  • Identify factors that have contributed to the institutionalization of science.
  • Explain how the norms of scientific research differ from the realities of scientific research.
the institution of science

Section 1: Science as a Social Institution

The Institution of Science
  • Science emerged as a recognizable system of study in Greece during the 300s B.C. and was reborn in Europe in the 1300s as a result of the following factors:
    • The scientific revolutionemerged in the 1500s
    • Industrializationled to the emergence of modern science in the late 1800s and early 1900s
norms and realities of science

Section 1: Science as a Social Institution

Norms and Realities of Science
  • NORMS:

Universalism, organized skepticism, communalism, disinterestedness

  • REALITIES:

Fraud, competition, Matthew effect, conflicting views of reality

objectives1

Section 2: Mass Media as a Social Institution

Objectives:
  • Trace the major developments in the history of mass media, and identify the types of mass media in the United States.
  • Explain how the sociological perspectives of mass media differ.
  • Discuss some contemporary mass-media issues.
history of mass media

Section 2: Mass Media as a Social Institution

History of Mass Media
  • Writing and Paper – a written language was needed to record business and other transactions. Paper was developed some time between 3100 and 2500 B.C.
  • Printing Press – during the 1450s Johannes Gutenberg developed moveable type
history of mass media1

Section 2: Mass Media as a Social Institution

History of Mass Media

(continued)

  • The Industrial Age – with rising standards of education and increasing requirements for factory work and life in the city, more people learned to read and write
  • The Computer and the Information Society – the digital computer completely transformed the way people store and access information
types of mass media

Section 2: Mass Media as a Social Institution

Types of Mass Media
  • Print Media –include newspapers, magazines, and books
  • Audio Media – sound recordings and radio
  • Visual Media – movies, television, videocassettes, and DVDs
  • Online Media – Internet
sociological perspectives of mass media

Section 2: Mass Media as a Social Institution

Sociological Perspectives of Mass Media
  • The Functionalist Perspective – focuses on the ways in which mass media help to preserve social stability
  • The Conflict Perspective – focuses on how mass media serve to maintain the existing social order
contemporary mass media issues

Section 2: Mass Media as a Social Institution

Contemporary Mass Media Issues
  • Influence on children
  • Effect on civic and social life
  • Power in shaping public opinion