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Business Plan Northeastern University

Business Plan Northeastern University . Arianne Nasser, Haorui Song, Nicole Abadi and Ryan Rosts December 2 nd , 2010. Agenda. Business Concept Market Analysis Competition Financials Organization Structure Overview Questions ??. Business Concept. Business Idea

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Business Plan Northeastern University

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  1. Business PlanNortheastern University Arianne Nasser, Haorui Song, Nicole Abadi and Ryan Rosts December 2nd, 2010

  2. Agenda • Business Concept • Market Analysis • Competition • Financials • Organization Structure • Overview • Questions ??

  3. Business Concept • Business Idea • Product Description • Ideal Costumer • Company Advantages

  4. Market Analysis • TJX and Dunkin’ Donuts targets women of 50+ years. • 56% of adults in the United States drink coffee every day. • Nearly 2.7 million cups a day are served. • Main focus: People on the go.

  5. Competition • Existing competition • Competitors to the new concept which include other coffee shops. • SWOT Analysis

  6. Financials Revenues

  7. Expenses

  8. Profit

  9. Organization Structure • Location of business • Human Resources: Five members, within those members: • Restaurant manager • Shift leader • Crew members (three full time per coffee stand)

  10. Organization Structure • Suppliers and Supply Chain: • going through headquarters’ choice of supplier • Dunkin’ Donuts Northeast Distribution Center, Inc.

  11. Overview • Dunkin’ Donuts in TJX chains • Convenience for customers • Extraordinary brand power

  12. Questions ? Thank you!

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