Children’s shops report - PowerPoint PPT Presentation

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Children’s shops report

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  1. Children’s shops report By Katie Parker, Heather Rowe& Bridget Donoghue

  2. Mass market.Primark Equity • people want cheap • Wear it once. Disposable fashion. Product • Range from 0-13 years • Accessories dotted around • Clothes range in sections • To close together • Sale items clearly labelled • Fabric quality was poor Money • 50p to £10 • Cheaper prices at the till. Experiences • Cramped • To much range in one area • Busy • Varied amount of people- all ages. Mainly families on budgets. • Messy • No music • Dull Energy • Upstairs • Quite a walk/ maze to the children’s section

  3. High street.Next Equity - Adults, mums, grandmas Product • Clothes at eye level • More fashionable and and on trend for clothing, more posh Money • £3.50-£40. • Prices not in eye view like Primark. • £12 leggings • Party dress priced by size • Onesie- £22- (£5 in Primark)Not as many ‘Sale’ items Experiences • Staff more helpful in Primark, nice and understanding • Music • Clean, tidy, neat • Easier to shop, more space • White/ cream and bright • More eye catching Energy - Directly at the front of the shop when we walked in.

  4. High End.Mamas & Papas Equity • Mum friendly • Helpful staff- knowledgeable Product • Fashionable children’s wear • Bedroom designs • End of season multibuys • Bugaboo + Pendleton- Pushchair Manufacturers • Buy into other brands: • Leapfrog • Baby bjorn • Fisher price Money • £3.75-£40- Clothing • In line with competitors • Sale in display window • Prices clear and large Experience • Bright • Very neutral • Lighting directed at displays to attract your attention • Clean Energy • Easy access • - clear signs