Social Graph and Social Platform. UWSMC Fall 2011 Lisa Guo. What is Social Graph. Mathematically, Graph is an abstraction for modeling relationships between things. Graphs consists of nodes and edges, or things and the ways that things relate to each other.
UWSMC Fall 2011
- e.g. Displaying four tweets from the two users "seaofclouds" and "laughingsquid", refreshing every 60 seconds:
- e.g. socialbro.com, Social Media CRM Dashboard. Analytics reports, Twitter list management, follow/unfollow tracking, powerfull followers search engine and more.
- Cookie cut twitter message to leverage customer to spread your power.
Evaluate using the ‘S.O.C.I.A.L.’ acronym
A social platform has the right mix of interaction stimuli
Presence – who is online? Where are my friends?
Identity – look who I am, rich profiles, my content
Reputation / karma – my value to the community based on ratings
Relations – my social network
Conversation – what are people talking about
Activities – what is going on right now
Groups – free forming, self-organizing groups
Sharing – common content, information, knowledge
A social platform allows its communities to form their own structures, to self-organize
Free grouping – people can form, join and leave groups themselves, easily
Organic groups – the system automatically forms groups based on the social graph
Free tagging – people can tag all content, building a folksonomy
Automated SNA – allow people to travel en utilize their social networks easily
A social platform has a sensible mix of stigmergic and social collaboration & communication tools
Social network – making true flows of communication explicit, helping in finding expertise and people
Social bookmarking – brute force collecting, weighing and filtering of information
Blogs – for broadcast communication used for opinion-building and knowledge-sharing
Forums – for discussion and persistent conversations
Wiki – Stigmergic knowlegde base
Wall-to-wall, activity-streams, whiteboards, etc.
A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’
Good reputation system – being able to recognize topic expertise and experts
Weighed aggregation – showing only the best quality on the front-/aggregation-pages
Passive and active collaborative filtering – to identify quality
Voting/ rating – user reputation building and content filtering (quality indication)
“Your” social platform is adapted to your crowd (employees or customers), processes and tools
A social platform should offer its users to connect to their external social networks and content
External networks – LinkedIn, Facebook, MSN, etc.
External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.
External activity – Twitter, Yammer, etc.
News aggregation – RSS, etc.