elle magazine n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
ELLE magazine PowerPoint Presentation
Download Presentation
ELLE magazine

Loading in 2 Seconds...

play fullscreen
1 / 9

ELLE magazine - PowerPoint PPT Presentation


  • 450 Views
  • Uploaded on

ELLE magazine. Christelle Fumukina. Overview. Cost £3.80 per issue. Launch Founded 1945. Genre Fashion, Beauty, Health & Entertainment. ELLE magazine is an international fashion magazine; it is the world’s largest magazine with 44 editions around the world.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'ELLE magazine' - domani


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
elle magazine

ELLE magazine

Christelle Fumukina

overview
Overview

Cost

£3.80 per issue

Launch Founded

1945

Genre

Fashion, Beauty, Health & Entertainment

  • ELLE magazine is an international fashion magazine; it is the world’s largest magazine with 44 editions around the world.
  • ELLE magazine was founded in France in 1945 by Pierre Lazareff and his wife Hélène Gordon.
  • It was published in the US by Hearst Magazine and the first UK edition was published in November 1985.
  • The magazine also has a website that is available for 30 out of 44 country editions, for the uk the website is: www.elleuk.com
content
Content

•Relationships

•Books

•Beauty

•Fashion

•Style

•Health

•Fitness

•Food

•Travel

•Celebrities

•Music

  • ELLE features many different articles on:

Every week includes common weekly articles:

•Golden Globes

•Instant outfits

•Bright beauty buys

•Red carpet moments

•Trench coats

•Catwalk

•Beauty notes

•Hair

•Skin and makeup

•Product reviews

•Expert tips

•Diet and fitness

•Spa guides

ELLE magazine uses formal language which is what makes their magazine look more professional than others.

audience and marketing
Audience and Marketing

Typical Ads

•Social (Facebook, Google +, Twitter, Tumblr, Pinterest, Instagram, Flipboard)

•Dior

•Revlon

•Loreal

•Louis Vuitton

•Avon

•Calvin Klein

and more…

The main audience for this magazine would be the female gender as the content is mostly targeted at young women who are interested in fashion trends and more.

The potential readership of ELLE magazine, using audience demographics is:

B(Middle management e.g. teachers)

A(Top management and other highly salaried professionals)

C1(Office supervisors, junior managers, nurses, specialist clerical staff etc)

production
Production

Launch Founded

March 4, 1887

in San Francisco by William Randolph Hearst

Publisher

Hearst Magazines U.K.

Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution

Hearst Magazines UK publishes 20 consumer titles in the UK:

  • Real People
  • All About Soap
  • Country Living
  • Harper’s Bazaar
  • ELLE
  • Best

Etc…

circulation
Circulation

e.g. ELLE Magazine

  • Circulation: 170,286 Digital Circulation: 6,808
  • Combined Circulation: 177,094*
  • Female Readership: 813,000
consumption
Consumption

With a total circulation of 1,128,186 in first-half 2013, ELLE delivered more than 28,000 in bonus circulation to advertisers.

ELLE's digital edition reaches 38,000+ readers each month.

Individual paid subscriptions to ELLE are up +2% vs. first-half 2012.

distribution distribution comes in two main forms for elle magazine and website
DistributionDistribution comes in two main forms for ELLE: magazine and website
  • ELLE have their own magazine that includes a lot of content such as articles and fashion trends.
  • The ELLE website has many editions for different countries, which have pretty much the same content as their magazine.
  • But they also have videos, and links to other website such as the Hearst Magazine website, their shopping website, Facebook, Twitterand other social networking website so their customers could keep in contact with them.
slide9

Convergence - refers to separate technologies such as voice, data, and video that share resources and interact with each other.

The website also allows people to subscribe to their newspaper where they can keep up to date with new magazine articles, trends, news and fashion.