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Business Minors Marketing Course: Principles & Applications for Success

This marketing course at Portland State University during Winter Quarter 2007 covers all chapters from "Principles of Marketing, Twelfth Edition," and delves into topics such as strategic planning, consumer behavior, global markets, and more. Students will engage with supplemental materials and projects, enhancing their understanding through interactive learning. The instructor, John A. Eichenberger, brings a wealth of industry experience to the classroom to provide practical insights into the world of marketing. Join this course to gain valuable knowledge and skills for a successful business career.

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Business Minors Marketing Course: Principles & Applications for Success

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  1. Working With Customers for Business MinorsBA 316 Portland State University Winter Quarter 2007

  2. Class Overview • Will cover all chapters in the text: Principles of Marketing, Twelfth Edition, by Boone, Kurtz, Evans, and Berman. This is a “hybrid book” with two extra chapters on Marketing Plans • Will discuss current business and marketing related events in the United States and other countries • Suggested reading: “The World is Flat” by Thomas L. Friedman • Other suggested reading: Wall Street Journal • Suggested TV: CNBC, especially Jim Kramer

  3. Additional Student Materials • Study Guide - Chapter Overview, Chapter Outline, Self-Quiz, Critical Thinking Questions • Audio Chapter Reviews on CD-ROM • InfoTrac College Edition – Online Database • Text Support Web site – http://boone.swlearning.com • Wall Street Journal optional subscription

  4. Instructor Introduction • John A. Eichenberger • Schools • BS Business, Marketing Major, Indiana University • MBA, Marketing Concentration, Minnesota State University • Companies • Father’s retail men’s clothing store, Fowler, IN • General Mills, IL, MN, NY • Swift and Company [now ConAgra], Chicago • Keebler Company, Chicago • Norpac Foods, Inc., Oregon

  5. Instructor Introduction • Functional Areas worked • Small retail store • Plant production scheduling, ingredient and packaging planning • Corporate logistics • Sales • Local Representative • National Sales Manager • Marketing • Assistant Product Manager • Product Manager • Business Manager • Director of Marketing

  6. Why I am teaching after retirement • I like the subject! • I like teaching!

  7. Student Introductions • Find a partner, someone you do not know. • Take a few minutes, take a few notes on: • What is your name, where do you work? • What interesting or unusual thing have you done in your life? • Why are you taking this course? • What do you expect to learn? • Introduce your partner to the class.

  8. Course Syllabus • Course Description • Corse Objectives and Student Learning Outcomes • Credit and Conditions • Class Schedule and Attendance • Class Policies • Academic Honesty and Integrity • Students with Disabilities • Participation • Grading Method

  9. Course Syllabus • Quizzes • Exams • Grading Criteria • Participation/In-Class Exercises 20% • Marketing Plan Project 20% • Quizzes/Attendance 20% • Mid-Term Exam 20% • Final Exam 20% • Course Communication - WebCT

  10. Course Syllabus • Course Content • 11 Classes • 21 Book Chapters [19 Marketing + 2 Marketing Plan] • Two exams • Marketing Plan Project • Present March 14 • Turn in March 14

  11. What is Marketing? Strategic and Tactical Marketing Planning Consumer Behavior, Marketing Research Targeting, Positioning, Relationship Marketing Business-to-Business Marketing, Global Markets, Marketing Ethics and Social Responsibility Product Decisions, Brand Management, E-Commerce Place [Distribution] Decisions, Marketing Channels Promotional Decisions, Advertising, Sales Promotion Pricing Decisions, Pricing Strategies Course Outline

  12. Marketing Plan Project Course Outline

  13. Chapter One Marketing: Creating Customer Satisfaction through Customer Relationships

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