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A V O N the company for women. Global Strategic Recommendation December 6, 2010. Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre. Executive Summary. Corporate Overview (Lia). Brief History Mission Statement Current Long Term Objectives

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A v o n the company for women

A V O Nthe company for women

Global Strategic Recommendation

December 6, 2010

Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre

Corporate overview lia
Corporate Overview (Lia)

Brief History

Mission Statement

Current Long Term Objectives

Current Short Term Objectives

Corporate Strategies

Core Competencies

Internal analysis
Internal Analysis

  • Management Structure-Lia

    • HR/Organizational Analysis

    • Social/Corporate Responsibility

  • Financial/Accounting-Meghan

    • Profitability Analysis

    • Liquidity Ratios  

    • Debt/Leverage Analysis

    • Stock Price History

    • Consolidated Income Statement

Internal analysis cont
Internal Analysis (cont.)

  • Marketing-Jen

    • Key Markets

    • Customer Profile

    • Product, price, place, promotion

    • Gross Sales by Geography/Business Segments

  • Technology and Operations-JR

    • Research and Development

    • Information Systems

    • Production and Operations

  • Resource/Capabilities considerations-Rasa

    • Where is the “Value”?

    • What is “rare”?

    • What can or cannot be imitated?

    • Does the Organizational structure get in the way, or facilitate a Global approach?


  • Customer Profile

    • Women ages 18-54

  • Product

    • Global manufacturer and marketer of beauty and related products.

    • Competitors: Beauty industry- CPG and direct selling companies

    • Categories: Beauty, Fashion, and Home.

      • Beauty: color cosmetics, fragrances, skin care and personal care

      • Fashion: fashion jewelry, watches, apparel, footwear and accessories

      • Home: gift and decorative products, housewares, entertainme:nt and leisure products and children’s and nutritional products

  • Price

    • Avon’s belief is that “beauty should be affordable and accessible to everyone”

    • Mass and “masstige” offerings

    • “Smart Value” products were focused on in 2009

  • Place

    • #1 Direct Selling firm in the world

    • Invested $250MM in ‘05 to improve earnings

    • Avon Sales Leadership — through which Representatives earn by both selling and recruiting — has been rolled out to approximately 50 countries worldwide.

    • Launched global Internet platform

  • Promotion

Key markets gross sales
Key Markets- Gross Sales

  • Central operations for Global Brand Marketing, Global Sales and Supply Chain. Financial information

External analysis
External Analysis

  • Macro Factors

    • Institutional Considerations

    • Economic Forces

    • Demographic Forces

    • Technological Forces

    • Other country-specific considerations o  

  • Micro Factors

    • Relevant five forces analysis (for each relevant industry and geography)

    • Global Industry Overview and Analysis

    • Competitive Analysis

    • Market share analysis

Global position
Global Position

Current Global Strategy and PositionGlobal Potential

Organizational Capabilities

SWOT Analysis

TOWS Analysis

Criteria for Strategy Evaluation

Strategic Recommendations·    

Mission objectives

Revised Mission Statement

Revised Long-Term Objectives

Revised Short-Term Objectives

Key success factors

Global strategy
Global Strategy

Selected strategies

Selected countries (why?)

Strategy implementation

Institutional Considerations

Industry Considerations

Resource Considerations

Strategy results and projections

For each strategic recommendation, what is the qualitative and quantitative (cost, revenue, and profit) impact·     

Financial projections five years
Financial Projections (five years)

Income Statement

Balance Sheet

Cash flows