Air Transportation A Management Perspective

1. Air TransportationA Management Perspective

2. Contents Aviation :An Overview Historical Perspective Air Transportation : Regulators and Associations The General Aviation Industry The Airline Industry Economic Characteristics of the Airlines Airline Management and Organization Forecasting Methods Airline Passenger Marketing Airline Pricing, Demand, and out Determination Air Cargo Principles of Airline Scheduling Fleet Planning : The Aircraft Selection Process Airline Labor Relations Airline Financing International Aviation

3. Aviation :An Overview

4. Historical Perspective • Historical sketch of USA airline and general aviation • Airline Deregulation Act. 1978 • Post deregulation Evaluation • 911 effects • A new Era in Aviation • Boeing • Low Cost Carriers • Business General Aviation

5. Air Transportation : Regulators and Associations DOT : Department of Transportation NTSB: National Transportation Safety Board FAA Federal Aviation Administration JAA ICAO : International Civil Aviation Organization IATA International Air Transportation Aviation TSA: Transportation Safety Administration

6. The General Aviation Industry

7. The Airline Industry • Structure of the Airline Industry • Regional Carries • Major and National Carries • Role of Airline industry • Airline Certification

8. Economic Characteristics of the Airlines • Oligopolistic (Monopoly) • Market Share • Barrier to Entry • Economic Characteristics • High Technological Turnover • High Labor and Fuel Expenses • The Competitive Advantage of Schedule Frequency • Sensitivity to Economic Fluctuations • Close Government Regulation

9. Airline Management and Organization

10. Forecasting Methods Objectives • Analysis • Planning • Control Forecasting Methods • Time Series and Trend Analysis • Smoothing the Variation • Judgment Methods

11. Airline Passenger Marketing • Marketing Mix in Airline • Market Segmentation • Computerized reservation systems (CRSs) • Business Class Service • Code Sharing • Hub and Spoke Service • Advertising and Sales Promotions

12. Airline Pricing, Demand, and out Determination • Trend in Domestic Passenger Airfares • No-Frill Airfare • Types of Passenger Fares • Airline Cost • Direct Operating Cost • Indirect Operating Cost • Fixed and Variables Cost • Load Factor

13. Air Cargo • Historical Overview • Air Express • Overnight Air Express • Type of Carrier • Air Freight Rates • Special Air Freight Services • ULDs • Pickup and Delivery Services • Factors Affecting Air Freight Rates • Cost of Services • Volume of Traffic • Value of Services • Competition

14. Principles of Airline Scheduling Internal Factors External Factors Airport Authorities Local Communities Hotel Operators Travel Agents Air Freight Shipper • Equipment maintenance requirements • Flight Operations • Runway length • Fuel Capacity • Air Traffic Control • Crew • Facility constraints • gate position • Ticket counter • Baggage handling • Ground equipment • Marketing Factors

15. Fleet Planning : The Aircraft Selection Process • Factors in Fleet Planning • The Pre deregulation • Hub and spoke system • Technical Aspects • Fleet Commonality • Long Range Aircraft • Planning Process • Information Needed • Systems Constraints • Aircraft Evaluation • Financial Evaluation

16. Airline Labor Relations • 35 % Operating Cost • Airline Union • Bargaining Process • Trends of Human Resource Management

17. Airline Financing Sources of Funds Cash Management Financial Planning Cash Flow Cash Budgeting • Internal Sources • Commercial Bank • Finance and Life Insurance Companies • Investment Bank • Leasing • Vendor Financing • Venture Capital

18. International Aviation • International Air Law • The Warsaw Convention 1929 • The Chicago Convention 1944 • Freedoms of The Air • First Freedom (to overfly a foreign country without landing there) • Second Freedom • Third Freedom • Fourth Freedom • Fifth Freedom • Sixth Freedom • Seventh Freedom • Eighth Freedom • Airline Alliances : One World , Star Alliances , Sky Team