Indiana State University Linda Ferguson, Assoc. Dir., Inst. Research Linda Maule, Dean, University College Joshua Powers, Interim AVP for Student Success Lisa Spence, CIO Developing a SEM Culture & Implementation Strategy
Objectives of Session • Setting the Stage: Higher Education & Organizational Culture • Context: Environmental Scan and SEM Process • Focus on Freshmen – University College • Data Warehouse and CRM • Discussion
Characteristics of Higher Education Human Resource Perspective Structural Perspective Political Perspective Symbolic Perspective
Organizational Culture “Our president invests in student success activities.” “Our best faculty teach freshmen.” “We use data to inform decision making.” “It seems like offices just pass the buck around here when it comes to student problems.” “The best faculty are strong researchers; good teaching is secondary.” Source: New Horizons - http://www.nhorizons.ca/en-contact.asp
Public & Private Benefits of College Graduates
Importance of a College Degree Growth in Employment 1989-2012 Source: The College Advantage (2012) Bachelor’s degree average wage premium over HS degree: +$21,580/year; $1 million over lifetime.
Environmental Scan • Purpose –describe the factors that will influence your institution’s SEM planning • Include both external and internal elements • ISU’s Environmental Scan components • State Policy • Demographics • Preparation • Affordability • Enrollment
Enrollment Behavior (Tell your retention story) • First-time Freshman Enrollment Profile • Retention • Comparison to competitors & peers • Describe differences among groups • Income (Pell-recipients) • Type of admission • Ethnicity • Region • Survey findings • BCSSE/NSSE • Mapworks
SEM Kickoff Preparation • SEM Data Team • Functional area data stewards/analysts • Faculty • Presentations for SEM Kickoff Event • Environmental Scan & Enrollment Behavior • Determine content • Use pictures (graphs, charts, maps) • Engage the audience • Be able to clarify (source, timeframe, context)
SEM Kickoff – Audience Participation What percentage of all Indiana Core40 graduates require remediation? • General Diploma Graduates - 66% • Core40 Graduates - 38% • Core40 with Honors - 7% 8% 18% 28% 38%
The ISU Retention Story Fall 2012: 990 of 2,512 FT/FT bachelor’s degree seeking freshmen did not return. Year 4+? Year 4
The ISU Strategic Plan • Launched Fall 2009 • 6 Goals; 45 initiatives; 250+ work plans • 100s of metrics tracked • New benchmarks through 2017
Goal 1: Increase enrollment • and student success
Sem Culture Development Stages at ISU • Developing the mindset • First projects – Spring 2012 • Short Term Tactical Team • SEM plan development • Joining SEM with the ISU Strategic Plan
SEM Process at ISU SEM Steering Committee Student Success Council (retention/graduation side) Forecasting Group (recruitment side) Three Sub-Committees (1 for each goal) Data Team
SEM Process: Our SEM Goals • To enhance what is done to better educate and prepare new students and their families prior to the students enrolling in the fall. (pre-college goal) • To create a strong first-year experience by way of the University College and allied programming to enhance freshmen persistence and that establishes a pathway to their success. (first-year goal) • To enhance student persistence to graduation by building a culture that is more intensively focused on effective academic and social engagement. (persistence to completion goal)
SEM Strategies (Goal 1) • Goal 1A: Increase knowledgebase for pre-college students • Strategy 1: Early Outreach Programming (Pathway to Success Model) • Regional Events • Marketing Dual Credit • Goal 1B: Transitions to First Term • Strategy 1: Affordability campaign • FA Tele-counseling (outbound personalized coaching) • FA Talisma campaign to admits • NPC Parent and Out-of-State Prospectus • Strategy 2: “Sycamoreology” – Preparedness campaign • Flash-based app or website that caters to admits and parents with a focus on college preparedness
SEM Strategies (Goal 2) To be developed after University College completes governance process.
SEM Strategies (Goal 3) Strategy 1: Enhance student academic and social engagement. Strategy 2: Create a new/redefined unit focused on faculty pedagogical development. Strategy 3: Develop and deploy a PR strategy that promotes examples of student success. Strategy 4: Minimize organizational barriers to student success.
University College University College • The resource reality • The moral imperative • The investment need • The distinctiveness opportunity
Facilitators, Inhibitors, and Subtext Will I/we lose resources? Will I/we lose power? What will it mean for institutional quality? What will it mean for my workload? How will we know it works? More damn administrators. Will I have to change? If we have it, does that mean the rest of us are doing something wrong? University College
SEM Short Term Tactical Team Phase 1: Fall 2012 Early Registration Banner SIS Increase in Early Registration FAFSA Housing contracts Frosh Check List Early Registration Registration Open CRM Phase 2: Spring & Summer 2012 Registration and Graduation Campaign
SEM Technologies: Other Examples • Student Engagement • - RecFest/First Football Game • - Dining Card Swipe • - Students at Risk (By County) • Affordability • Student Success • - 12-Credit-Hour Drop • - Investigating EWS, GradesFirst • “One Data” • - Dashboards • - Analytics
Challenges • What’s working? • . . . Define “working”! • Thinking in new ways • Who’s doing what? • How much is too much • . . . contact for one • person? • . . . data to keep? • Choosing and using tools
Objective Five • What factors facilitate or inhibit the focus of energy on student retention/success at your institution, particularly for freshmen? How might SEM aid you in focusing that energy? • What is the status of your ability to collect, interpret, and use data for decision making as it informs work with student retention/success? • How might a CRM aid your work with student retention/success?