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The digital world is a fast-paced, ever-changing environment. New social platforms & <br>tools appear, mobile apps rise and fall, new search algorithms are released almost <br>constantly and a lot more is happening. As a result, businesses need to stay on top of <br>their game if they want to attract potential customers and remain visible. Digital <br>marketing is a cost-effective way for businesses to do just that. It is an umbrella term <br>for numerous digital advertising methods that all serve the same purpose - getting <br>your business in front of as many people as possible. With so many options available
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