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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. The Strategic Planning Process Marketing Strategies and Planning Strategic Views Introducing the Marketing Plan Overview of Forecasting ] Steps to Creating a Marketing Plan Marketing Strategies and Planning Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Marketing Strategies and Planning > The Strategic Planning Process The Strategic Planning Process • Sustainable Competitive Advantage • Customer Excellence • Strategic Business Units • Multiple Sources of Advantage Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/the-strategic-planning-process-24/

  6. Marketing Strategies and Planning > Strategic Views Strategic Views • Ansoff Opportunity Matrix • BCG Matrix • GE Approach Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/strategic-views-25/

  7. Marketing Strategies and Planning > Introducing the Marketing Plan Introducing the Marketing Plan • The Marketing Plan • Advantages of a Marketing Plan • Marketing Plan Elements • Purpose of the Marketing Plan Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/introducing-the-marketing-plan-26/

  8. Marketing Strategies and Planning > Overview of Forecasting Overview of Forecasting • Steps Required to Forecast • Inputs Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/overview-of-forecasting-27/

  9. Marketing Strategies and Planning > Steps to Creating a Marketing Plan Steps to Creating a Marketing Plan • Defining the Vision • Defining the Business Mission • Conducting a Situational Analysis • Defining the Marketing Objectives • Defining the Target Market • Creating a Marketing Mix • Managing Strategy Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/marketing-strategies-and-planning-2/steps-to-creating-a-marketing-plan-28/

  10. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  11. Marketing Strategies and Planning Key terms • 5 Whys techniqueThe 5 Whys is a question-asking technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem. • 5C Analysisthe 5c analysis has allowed businesses to gain more information on the internal, macro-environmental and micro-environmental factors within the environment. The 5C analysis is considered to be the most useful and common method in analyzing the market environment due to the extensive information it provides to a business. • alignmentThe degree to which involved parties (i.e. stakeholders) understand and agree on something. • bottom lineThe final balance; the amount of money or profit left after everything has been tallied. • competitive advantageThe strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. • core competencyAn organization's unique capability to add value through internal strengths that are difficult to replicate by the competition. • diversificationA corporate strategy in which a company acquires or establishes a business other than that of its current product. • Dow Jones indexIt is an index that shows how 30 large publicly-owned companies based in the United States have traded during a standard trading session in the stock market. • Functional strategiesThe selection of decision rules in each functional area, such as human resources or marketing. • GatekeepersUpper management responsible for plan review for rule and regulation compliance. • iterationA variation or alternative version. • market saturationA situation in which a product has become distributed within a market to the fullest possible extent, leaving demand for the product at a minimum. The actual level of saturation can depend on consumer purchasing power, competition, prices, and technology. Free to share, print, make copies and changes. Get yours at www.boundless.com

  12. Marketing Strategies and Planning • marketing channelSets of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider. • micro environmentFactors or elements in an organization's immediate area of operations that affect its performance and decision making freedom. These factors include competitors, customers, distribution channels, suppliers, and the general public. • mission statementA declaration of the overall goal or purpose of an organization. • nonprobability samplea subset of the population in which the probability of getting any particular sample may be calculated, and therefore cannot be used to represent the whole population • planningthe act of formulating of a course of action, or of drawing up plans • probability samplea technique of studying a population subset in which the liklihood of getting any particular subset may be calculated • product life cycleThe process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. • product lineA product line is the marketing strategy of offering several related products for sale as individual units. • return on investmentReturn on investment (ROI) is one way of considering profits in relation to capital invested. • stakeholdersA person or organization with a legitimate and vested interest in a given situation, action or enterprise such as employees, investors or customers. • strategic business unitA mid-sized business or a division of a corporation that has different strategies and objectives than its parent company. • strategic planningA blend of shared vision, accountability, stakeholder involvement, tools, skills, enabled behavior, measures and processes. Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. Marketing Strategies and Planning • supply chain managementSupply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. • SWOT AnalysisA structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. • tacticalOf, or relating to tactics. • taxable incomeTaxable income refers to the base upon which an income tax system imposes tax. • valuea customer's perception of relative price (the cost to own and use) and performance (quality) • value propositionThe benefit (such as profit or convenience) offered by an organization's product or service. • visionAn ideal or a goal toward which one aspires. Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. Marketing Strategies and Planning Creating the Marketing Mix To create a viable marketing mix, a company must how its customer, goals, and budget. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."The Marketing Mix | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/bud_caddell/3633168889/View on Boundless.com

  15. Marketing Strategies and Planning GE/McKinsey Matrix The matrix shows market attractiveness and business strength. Free to share, print, make copies and changes. Get yours at www.boundless.com Amazon Web Services."Boundless."CC BYhttp://s3.amazonaws.com/figures.boundless.com/50c6c078e4b059e201fec4c6/Screen+Shot+2012-12-11+at+12.11.03+AM.pngView on Boundless.com

  16. Marketing Strategies and Planning BCG Matrix The BCG Matrix helps a company determine its investment priorities. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Folio Plot BCG Matrix Example."CC BY-SAhttp://en.wikipedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.pngView on Boundless.com

  17. Marketing Strategies and Planning SWOT Analysis A SWOT analysis can be a useful tool in conducting a situational analysis. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."SWOT-Analysis-sm | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/jeanlouis_zimmermann/3055831696/View on Boundless.com

  18. Marketing Strategies and Planning Advertising Strategy Managing your marketing strategy might also mean managing external vendors such as advertising agencies. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Marketing Mix MIMA | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/toprankblog/2907306420/View on Boundless.com

  19. Marketing Strategies and Planning Feedback Aside from generating net profit, one of the most important aspects of running a business is getting feedback from customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Happy_EPIC_Customers_fireworks.jpg."CC BY 2.0https://upload.wikimedia.org/wikipedia/commons/2/25/Happy_EPIC_Customers_fireworks.jpgView on Boundless.com

  20. Marketing Strategies and Planning Gaining an Advantage McDonald's cost leadership strategy makes it the market leader in fast food. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."McDonalds Times Square."Public domainhttp://commons.wikimedia.org/wiki/File:McDonalds_Times_Square.JPGView on Boundless.com

  21. Marketing Strategies and Planning Ansoff Opportunity Matrix Companies can choose their growth strategies based on the type of market they wish to pursue and the type of product they wish to propagate. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Ansoff diversification."Public domainhttp://en.wikipedia.org/wiki/File:Ansoff_diversification.JPGView on Boundless.com

  22. Marketing Strategies and Planning Opportunity Matrix An opportunity matrix can be used by a company to identify opportunities. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Opportunity matrix."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Opportunity_matrix.jpgView on Boundless.com

  23. Marketing Strategies and Planning Marketing Plan A marketing plan is created through the collaboration of a diverse group of people. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | A Good Business Plan is Your Road Map to Success | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/47619880@N04/4444106170/sizes/m/View on Boundless.com

  24. Marketing Strategies and Planning Marketing Plans A diagram of the inputs and advantages of a strong marketing plan, with a focus on marketing communications. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Marketing-communications-planning-framework.gif."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/en/0/07/Marketing-communications-planning-framework.gifView on Boundless.com

  25. Marketing Strategies and Planning Marketing Plan Marketing plans serve an internal and external purpose. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."19991229 03 WC Intermodal Marketing Plan | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/davidwilson1949/7040689457View on Boundless.com

  26. Marketing Strategies and Planning Forecast Just like a weather forecast, businesses use different types of forecasts to analyze and prepare for their futures. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."BBC_-_George_Cowling_weather_forecast.jpg."License: Otherhttps://en.wikipedia.org/wiki/Weather_forecasting#/media/File:BBC_-_George_Cowling_weather_forecast.jpgView on Boundless.com

  27. Marketing Strategies and Planning Vision Statement Vision statements are important because they set the stage for successful marketing strategies. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Gas Powered's vision | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/emileifrem/150343860/View on Boundless.com

  28. Marketing Strategies and Planning Marketing Feedback Loop When discussing the broader organizational mission to users through a marketing plan, it's useful to iterate how and what is said. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Business_Feedback_Loop_PNG_version.png."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/4/4f/Business_Feedback_Loop_PNG_version.pngView on Boundless.com

  29. Marketing Strategies and Planning Target Market To define the target market, you identify the broader market population and narrow that down utilizing various factors. This isolates the target market from the broader market. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."TAM-SAM-Market.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/en/f/fd/TAM-SAM-Market.jpgView on Boundless.com

  30. Marketing Strategies and Planning Budget The budget is an important element in a marketing plan. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Brooklyn_Museum_-_Comme_Sisyphe_-_Honor%C3%A9_Daumier.jpg."Public domainhttps://en.wikipedia.org/wiki/Budget#/media/File:Brooklyn_Museum_-_Comme_Sisyphe_-_Honor%C3%A9_Daumier.jpgView on Boundless.com

  31. Marketing Strategies and Planning Competition Just like athletes, a firm seek to gain a competitive advantage in order to perform better than its peers. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-Athletics_competitions.jpg."GNU FDLhttps://en.wikipedia.org/wiki/Competition#/media/File:Athletics_competitions.jpgView on Boundless.com

  32. Marketing Strategies and Planning Time Series Data Wall Street uses time series data to monitor the stock market. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1024px-Wall_Street_-_New_York_Stock_Exchange.jpg."CC BY-SA 3.0https://en.wikipedia.org/wiki/Finance#/media/File:Wall_Street_-_New_York_Stock_Exchange.jpgView on Boundless.com

  33. Marketing Strategies and Planning General Electric General Electric is known for having strategic business units. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."General electric."Public domainhttp://commons.wikimedia.org/wiki/File:General_electric.jpgView on Boundless.com

  34. Marketing Strategies and Planning System Pyramid A system pyramid explains the key leadership attributes for strategic thinking/planning. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Strategic planning."GNU FDLhttp://en.wikipedia.org/wiki/Strategic_planningView on Boundless.com

  35. Marketing Strategies and Planning Porter's Five Forces Porter's Five Forces are a few key industry measures that indicate the competitiveness and key considerations when operating in a given industry. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Elements_of_Industry_Structure.svg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/2/2b/Elements_of_Industry_Structure.svgView on Boundless.com

  36. Marketing Strategies and Planning Attribution • Wikipedia."Marketing plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan%23Content_of_the_marketing_plan • Wikipedia."return on investment."CC BY-SA 3.0http://en.wikipedia.org/wiki/return%20on%20investment • Wikipedia."BCG Matrix."CC BY-SA 3.0http://en.wikipedia.org/wiki/BCG_Matrix • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/product-life-cycle--2 • OpenStax CNX."Global Text Project, Business Models and Marketing - Business to Business Marketing Models. September 17, 2013."CC BY 3.0http://cnx.org/content/m35356/latest/ • Wikipedia."Functional strategies."CC BY-SA 3.0http://en.wikipedia.org/wiki/Functional%20strategies • Wikipedia."Strategic business unit."CC BY-SA 3.0http://en.wikipedia.org/wiki/Strategic_business_unit • Wikibooks."Business Strategy/Approaches to Strategic Management."CC BY-SA 3.0http://en.wikibooks.org/wiki/Business_Strategy/Approaches_to_Strategic_Management • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing%23Marketing_planning • Wikipedia."Strategic planning."CC BY-SA 3.0http://en.wikipedia.org/wiki/Strategic_planning • Wikipedia."Marketing plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan • Wikipedia."Gatekeepers."CC BY-SA 3.0http://en.wikipedia.org/wiki/Gatekeepers • Wiktionary."stakeholders."CC BY-SA 3.0http://en.wiktionary.org/wiki/stakeholders • Wiktionary."planning."CC BY-SA 3.0http://en.wiktionary.org/wiki/planning • Wikibooks."Marketing/Marketing Plan."CC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Marketing_Plan • Wikipedia."taxable income."CC BY-SA 3.0http://en.wikipedia.org/wiki/taxable%20income • Wikibooks."Sustainable Business/Forecasting your business."CC BY-SA 3.0http://en.wikibooks.org/wiki/Sustainable_Business/Forecasting_your_business Free to share, print, make copies and changes. Get yours at www.boundless.com

  37. Marketing Strategies and Planning • Wikipedia."G.E. multi factoral analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/G._E._multi_factoral_analysis • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/strategic-business-unit • Wiktionary."competitive advantage."CC BY-SA 3.0http://en.wiktionary.org/wiki/competitive_advantage • Wikipedia."Talk:Sustainable competitive advantage."CC BY-SA 3.0http://en.wikipedia.org/wiki/Talk:Sustainable_competitive_advantage • Wikipedia."Sustainable competitive advantage."CC BY-SA 3.0http://en.wikipedia.org/wiki/Sustainable_competitive_advantage • retail-strategy Wikispace."Retail Strategy."CC BY-SA 3.0http://retail-strategy.wikispaces.com/Retail+Strategy • Wikibooks."Management Strategy/Sustainable Competitive Advantage."CC BY-SA 3.0http://en.wikibooks.org/wiki/Management_Strategy/Sustainable_Competitive_Advantage • Thousand Insights Wordpress."Crafting a Vision Statement."CC BY-SA 2.5 Portugalhttp://thousandinsights.wordpress.com/articles/on-leadership/crafting-a-vision-statement/ • Wikipedia."Marketing plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan • Wikipedia."5 Whys technique."CC BY-SA 3.0http://en.wikipedia.org/wiki/5%20Whys%20technique • Wiktionary."vision."CC BY-SA 3.0http://en.wiktionary.org/wiki/vision • Wikipedia."Marketing plan."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_plan • Wikipedia."Vision statement."CC BY-SA 3.0https://en.wikipedia.org/wiki/Vision_statement • Wikipedia."Mission statement."CC BY-SA 3.0https://en.wikipedia.org/wiki/Mission_statement • Wikipedia."Marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing • Wikipedia."Marketing strategy."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_strategy • Wikipedia."Avoid mission statements."CC BY-SA 3.0https://en.wikipedia.org/wiki/Wikipedia:Avoid_mission_statements • Wikipedia."Financial forecast."CC BY-SA 3.0http://en.wikipedia.org/wiki/Financial_forecast • Wikipedia."Nonprobability sampling."CC BY-SA 3.0http://en.wikipedia.org/wiki/Nonprobability_sampling Free to share, print, make copies and changes. Get yours at www.boundless.com

  38. Marketing Strategies and Planning • Wikipedia."Nonprobability sampling."CC BY-SA 3.0http://en.wikipedia.org/wiki/Nonprobability_sampling • Wikipedia."Financial modeling."CC BY-SA 3.0http://en.wikipedia.org/wiki/Financial_modeling • Wikipedia."Forecasting."CC BY-SA 3.0http://en.wikipedia.org/wiki/Forecasting%23Applications_of_forecasting • Wikipedia."Forecasting."CC BY-SA 3.0http://en.wikipedia.org/wiki/Forecasting%23Applications_of_forecasting • Wikipedia."Time series."CC BY-SA 3.0http://en.wikipedia.org/wiki/Time_series • Wikipedia."Cross-sectional data."CC BY-SA 3.0http://en.wikipedia.org/wiki/Cross-sectional_data • Wikipedia."Dow Jones index."CC BY-SA 3.0http://en.wikipedia.org/wiki/Dow%20Jones%20index • Wikipedia."Longitudinal study."CC BY-SA 3.0http://en.wikipedia.org/wiki/Longitudinal_study • Wiktionary."bottom line."CC BY-SA 3.0http://en.wiktionary.org/wiki/bottom_line • Wikibooks."Sustainable Business/Marketing."CC BY-SA 3.0http://en.wikibooks.org/wiki/Sustainable_Business/Marketing • Wikibooks."Business Strategy/Marketing Plans and Strategies."CC BY-SA 3.0http://en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies • Wikipedia."market saturation."CC BY-SA 3.0http://en.wikipedia.org/wiki/market%20saturation • Wikipedia."Product-Market Growth Matrix."CC BY-SA 3.0http://en.wikipedia.org/wiki/Product-Market_Growth_Matrix • Wikipedia."Product development."CC BY-SA 3.0http://en.wikipedia.org/wiki/Product_development • Wikipedia."Marketing strategy."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_strategy • Wikipedia."SWOT Analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/SWOT%20Analysis • Wikipedia."Market development."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market_development • Wikipedia."Market penetration."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market_penetration • Wikibooks."Business Strategy/Marketing Plans and Strategies."CC BY-SA 3.0http://en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies Free to share, print, make copies and changes. Get yours at www.boundless.com

  39. Marketing Strategies and Planning • Wiktionary."diversification."CC BY-SA 3.0http://en.wiktionary.org/wiki/diversification • retail-strategy Wikispace."Retail Strategy."CC BY-SA 3.0http://retail-strategy.wikispaces.com/Retail+Strategy • Wikipedia."Supply chain."CC BY-SA 3.0http://en.wikipedia.org/wiki/Supply_chain • Wikipedia."Competitive advantage."CC BY-SA 3.0http://en.wikipedia.org/wiki/Competitive_advantage • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/marketing-channel • Wikipedia."Situation analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/Situation_analysis • Wikipedia."micro environment."CC BY-SA 3.0http://en.wikipedia.org/wiki/micro%20environment • Wikipedia."Porter five forces analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/Porter_five_forces_analysis • Wikipedia."Marketing Plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_Plan • Wikipedia."5C Analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/5C%20Analysis • Wikipedia."Marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_mix • Wiktionary."value."CC BY-SA 3.0http://en.wiktionary.org/wiki/value • OpenStax CNX."Global Text Project, Business Fundamentals. September 17, 2013."CC BY 3.0http://cnx.org/content/m35349/latest/?collection=col11227/latest • Wiktionary."tactical."CC BY-SA 3.0http://en.wiktionary.org/wiki/tactical • Wikipedia."PEST analysis."CC BY-SA 3.0https://en.wikipedia.org/wiki/PEST_analysis • Wikipedia."Market research."CC BY-SA 3.0https://en.wikipedia.org/wiki/Market_research • Wikipedia."Porter's Five Forces Analysis."CC BY-SA 3.0https://en.wikipedia.org/wiki/Porter's_five_forces_analysis • Wikipedia."Marketing mix."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_mix • Wikipedia."Business plan."CC BY-SA 3.0https://en.wikipedia.org/wiki/Business_plan Free to share, print, make copies and changes. Get yours at www.boundless.com

  40. Marketing Strategies and Planning • Wikibooks."Marketing Plan."CC BY-SA 3.0https://en.wikibooks.org/wiki/Marketing/Marketing_Plan • Wikipedia."Marketing Plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_Plan • Wikipedia."Market research."CC BY-SA 3.0https://en.wikipedia.org/wiki/Market_research • Wikipedia."Marketing plan."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_plan • Wikipedia."Marketing mix."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_mix • Wikipedia."Business plan."CC BY-SA 3.0https://en.wikipedia.org/wiki/Business_plan • Wikipedia."Marketing strategy."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_strategy • Wikipedia."Situation analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/Situation_analysis • Wikipedia."product line."CC BY-SA 3.0http://en.wikipedia.org/wiki/product%20line • Wikibooks."Marketing/Marketing Plan."CC BY-SA 3.0http://en.wikibooks.org/wiki/Marketing/Marketing_Plan • Wikipedia."Market segmentation."CC BY-SA 3.0https://en.wikipedia.org/wiki/Market_segmentation • Wikipedia."Target audience."CC BY-SA 3.0https://en.wikipedia.org/wiki/Target_audience • Wikipedia."Mass marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Mass_marketing • Wikipedia."Marketing mix."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_mix • Wikipedia."Target market."CC BY-SA 3.0https://en.wikipedia.org/wiki/Target_market • Wikipedia."Niche market."CC BY-SA 3.0https://en.wikipedia.org/wiki/Niche_market • Wikipedia."supply chain management."CC BY-SA 3.0http://en.wikipedia.org/wiki/supply%20chain%20management • Wikipedia."Marketing Strategy."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_Strategy • Wikipedia."Marketing management."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_management%23Marketing_strategy Free to share, print, make copies and changes. Get yours at www.boundless.com

  41. Marketing Strategies and Planning • Wikipedia."Marketing Plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_Plan • Wiktionary."value proposition."CC BY-SA 3.0http://en.wiktionary.org/wiki/value_proposition Free to share, print, make copies and changes. Get yours at www.boundless.com