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Presentation Transcript
REVENUE 2004 – Present • In Millions of Dollars
MICHAEL KORS COLLECTION • MICHAEL BY MICHAEL KORS • MENS • WATCHES • JEWELRY • EYEWEAR • ever-expanding world of aspirational luxury
Michael’s • 24/7 connection with the global consumer • #1 searched designer brand on Google & Bing • FACEBOOK: 16M fans • INSTAGRAM: 3M • TWITTER: 2.5M • RETAIL • DIGITAL
Michael Kors CONSUMER • Aspires to live an elite, glamorous lifestyle • Brand awareness is highest among 25-34 year olds • MILLENIALS ARE THE FASTEST GROWING SEGMENT
RUE SAINT HONORE • PARIS 7000 SF
RUE SAINT HONORE • PARIS 7000 SF
DUSSELDORF • GERMANY 4300 SF
DUSSELDORF • GERMANY 4300 SF
REGENT STREET • LONDON 6000 SF
REGENT STREET • LONDON 6000 SF
KERRY CENTER • SHANGHAI 5700 SF
KERRY CENTER • SHANGHAI 5700 SF
SOHO • NEW YORK CITY 17,000 SF
MICHAEL KORS FRAGRANCE • ACCELERATING A POWERHOUSE
is…. • The fastest growing fashion brand in the world • The fastest growing brand in the Estee Lauder Companies • There is opportunity for even bigger growth • BREAKTHROUGH • INNOVATION • INCREASE • DISTRIBUTION • MAXIMIZE PRODUCTIVITY
$300 • +50% • Michael Kors Acceleration: Reach $300M by FY17 • Other • New Pillar • $200 • +57% • FY13—FY17 CAGR • +71% • Mens • $127 • 62% • Signature • $78 • +292% • Collection • $20 • -10.5% • Global Net Sales $M
FY16 • FY17 • FY13 • FY14 • FY15 • Michael Kors Acceleration • Deliver • Bigger Innovation • Introduce a new • 5 star pillar • Sales Quadrupled • +20% vs. Plan • $20M • NET SALES • $78M • NET SALES • $127M • NET SALES • $200M • NET SALES • $300M • NET SALES
How to Win • FOCUS WHERE MICHAEL KORS HAS THE BIGGEST OPPORTUNITY • Prioritize Europe • Maintain momentum in us • leverage travel retail corridors • ALIGN EMEA & TR MARKET STRATEGY AND LAUNCH CADENCE • CAPITALIZE ON FASHION BRAND GROWTH IN ASIA
Fuel growth in FY16-FY17 with blockbuster innovation • FRAGRANCE • BODY • INNOVATION • Continue Signature Growth • Drive Collection Momentum • Introduce a New Fragrance Pillar • Build Mens • Reinvent Body • $150M+in organic growth
Continue to excite the consumer and delight at retail • Drive total growth and extend a winning franchise • Goal: DRIVE COLLECTION MOMENTUM • BUILD ON GLOBAL SUCCESS OF MICHAEL KORS SPORTY, SEXY, GLAM
INNOVATION • GIFTING • Branding • Loyalty • Key business drivers to reach $200M in FY16 • GOLD GIFT SET • Deluxe Size 185ml Sexy Amber EDP • The Gold Collection • Fashion Inspired Promotions • perfumery shelves • Deluxe Mini Coffret
Rich tones of gold have made Michael Kors watches a billion dollar business