Marketing management 6.04

1. Marketing management 6.04 Performance Indicator 6.04B Prepare simple written reports. Prepare simple written reports.

2. Identify types of simple written reports used in business • Memos • Written to someone within the company • Usually brief and covers only one subject • Usually a simple format with a standard set of headings • Sender’s name • Receiver’s name • Date • Subject • Message (in paragraph format) • Has been all but replaced by email Performance Indicator 6.04B Prepare simple written reports.

3. Identify types of simple written reports used in business • In house reports • Read only by company employees • May cover lengthy topics such as yearly sales, problems that need attention, and status reports • May be written by one department for management • May be written to be viewed by multiple departments • Usually have more than one contributor, but only one person is responsible for writing the document. Performance Indicator 6.04B Prepare simple written reports.

4. Identify types of simple written reports used in business • Reports to stockholders • Written for a wider audience • Written in a more formal style Performance Indicator 6.04B Prepare simple written reports.

5. Explain characteristics of simple written reports. (What to include) • Include a cover page. • Cover pages should list the report's title, author and date of publication. • Other information may be included, such as the name of the company or academic area affiliated with the report or the place of publication. Performance Indicator 6.04B Prepare simple written reports.

6. Explain characteristics of simple written reports. (What to include) • Include Introduction heading. • Write a statement to list the subject. • Explain the key objectives and intention of the report. • Write a summary of the contents. Performance Indicator 6.04B Prepare simple written reports.

7. Explain characteristics of simple written reports. (What to include) • Present the facts. • Be clear, concise, but thorough, giving the reader all the information necessary to make an informed decision. • Most important details should be first. Performance Indicator 6.04B Prepare simple written reports.

8. Explain characteristics of simple written reports. (What to include) • Use appropriate first-level headings • Examples: • Facts, Findings, Costs, Advantages, Disadvantages, Conclusions, etc.). Then be more specific with secondary headings such as: Building G Renovation Needs, Contractor Bids, etc. Performance Indicator 6.04B Prepare simple written reports.

9. Explain characteristics of simple written reports. (What to include) • Be objective in your report • Present both sides of an issue when possible. • Summarize the facts separating fact from opinion. Performance Indicator 6.04B Prepare simple written reports.

10. Explain characteristics of simple written reports. (What to include) • Cite your sources • Persuade the reader of your information-gathering reliability. • These may include interviews, articles, company records, surveys, your own observation, and so on. Performance Indicator 6.04B Prepare simple written reports.

11. Explain characteristics of simple written reports. (What to include) • Share your recommendations • Do so under an appropriate heading. • If presenting several recommendations use bullets or numbers. • Always putting the strongest argument first. Performance Indicator 6.04B Prepare simple written reports.

12. Explain characteristics of simple written reports. (What to include) • Include an Executive Summary • Although this element is usually written last it should be placed after the cover page. • It should be brief a brief, one-page synopsis of all key results of your project or study because upper level managers and executives may want to preview the key results before reading the entire report. Performance Indicator 6.04B Prepare simple written reports.

13. Explain characteristics of simple written reports. (What to include) • Proofread your short report carefully before sending it to the reader Performance Indicator 6.04B Prepare simple written reports.

14. Works cited • How to Write a Report Cover Page | eHow.comhttp://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1 • Elements of a Business Report | eHow.comhttp://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuE • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgtvz9u • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgodMJi • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgfnjMg • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgZ7vYd • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCgGKrQI • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCfwa3h8 • How to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write-short-report.html#ixzz1mCfRtKl3 • Farese,L.S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing Essentials (p. 190) Woodland Hills, Ca: Glencoe/McGraw-Hill. Performance Indicator 6.04B Prepare simple written reports.