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Food that is fast, fun and healthy. Marketing Proposal for: www.nunosh.com Presented by: Jenny McCutcheon. Website Details. What is www.nunosh.com ? Relationship website to promote Nü Nosh restaurant Website will include: Nutritional information Hours/location/contact info.

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food that is fast fun and healthy
Food that is fast, fun and healthy

Marketing Proposal for:

www.nunosh.com

Presented by: Jenny McCutcheon

website details
Website Details

What is www.nunosh.com?

  • Relationship website to promote Nü Nosh restaurant

Website will include:

  • Nutritional information
  • Hours/location/contact info.
  • Shopping cart for gift card purchases
primary target market
Primary Target Market

Characteristics

  • College educated married women aged 25-45
  • Work outside the home
  • Have at least one child under 18
  • Annual household income of $60k-100k

Needs

  • Busy
  • Health-conscious
  • Proud
web site layout
Web Site Layout

Copy & paste the URL below to see the home page layout in HTML:

http://freud.franklin.edu/mccutc04/Nu_Nosh_Home_Page.html

the promotional plan
The Promotional Plan

Advertising:

  • Local Newspapers/ Magazines
  • Yellow Pages
  • Radio
  • Pay-per-click (AdWords/Yahoo Sponsered Search)

Sales Promotion/Publicity/Alternative Tactics

  • Leave coupons w/ local health clubs
  • Arnold Expo
  • Editorials for local papers
  • Sports Team Sponsorships
  • Party Crashers
launching the site

Build Website

SEO

Promote Site

Wk 1

Wk 2

Wk 3

Wk 4

Wk 5

Wk 6

Wk 7

Wk 8

Wk 9

Launching the Site

Financial Requirements

  • Build Website - $1400.00
  • Search Engine Optimization (SEO) - $300.00
  • Promotional Strategy - $17,300.00
  • Total needed to launch & promote nunosh.com - $19,000.00

Timeline

monitoring metrics
Monitoring Metrics

Google Analytics

  • Bounce rate
  • Top landing pages
  • Top exit pages
  • Browser capabilities
  • Referring sites
  • Abandoned funnels
  • Keyword
references
References

Cox, B., & Koelzer, W. (2004). Internet marketing. Upper Saddle River, NJ: Pearson

Education, Inc.

Google, (2007). Google Analytics Help Center. Retrieved October 27, 2007, from Google Analytics Web

site: http://www.google.com/support/googleanalytics/bin/topic.py?topic=11027

SmartSearch Marketing, (2007). Search engine optimization. Retrieved October 20, 2007,

from SmartSearchMarketing.com: Search engine marketing tutorial Web site:

http://www.smartsearchmarketing.com/tour_step9_seo.asp

Sullivan, Danny (2007). Search engine submission tips. Retrieved October 18, 2007, from searchenginewatch.com Web site: http://searchenginewatch.com/showPage.html?page=webmasters

U.S. Census Bureau. (2006). People and Households. Retrieved October 5, 2007, from U.S. Census Bureau Website: http://www.census.gov/