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Electronic Service Guides Focus on OMA BCAST

Electronic Service Guides Focus on OMA BCAST. Allan Hammershøj M.Sc. CMI, CTIF Copenhagen Lautrupvang 15, DK-2750 Ballerup E-mail: allan@cmi.aau.dk. Agenda. Introduction to ESG (just to be sure we understand) An ESG based system (DVB-H) OMA BCAST technical description Examples.

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Electronic Service Guides Focus on OMA BCAST

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  1. Electronic Service Guides Focus on OMA BCAST Allan Hammershøj M.Sc. CMI, CTIF Copenhagen Lautrupvang 15, DK-2750 Ballerup E-mail: allan@cmi.aau.dk

  2. Agenda Introduction to ESG (just to be sure we understand) An ESG based system (DVB-H) OMA BCAST technical description Examples

  3. Electronic Service Guides (ESG) ESG – what, why, which, when, where, who?

  4. EPG to ESG Converter ESG server OMA BCAST EPG Data stream from broadcasters Transcoder Streaming Server DVB-H IP Encapsulator DVB-H Modulator Video and radio feeds Control DVB-H Terminals DVB-H Services Mobile Network

  5. OMA BCAST Vision During the last year –and until today – Mobile TV has been gaining more and more momentum. Trials and pre-commercial pilots using different technologies are conducted around the world Bearer specific aspects of Mobile TV are well standardized Many overlapping standards increases complexity of Mobile TV standard in general OMA CAST provides the globally interoperable application layer to the Mobile TV standard

  6. ESG OMA BCAST – An overview (redrawn from OMA presentation in Amsterdam sept. 2008)) WiMAX DVB-SH GloballyInteroperable Terminals P2P CellularStreaming DVB-H 3GPP w. MBMS IP-BasedBearerTechnology 3GPP2 w. BCMCS

  7. Examples of services enabled by OMA BCAST(Copied from OMA presentation in Amsterdam sept. 2008)

  8. OMA BCAST - Overview

  9. OMA BCAST – Overview

  10. Example – DRM/CA commercial solution

  11. DRM and CA • IPDC 18Crypt • ETSI Standard for Service Purchase and Protection (SPP) • Optimised for mobile broadcast • IPSec, ISMACrypor SRTP using AES-128 and RSA • Utilises DRM functionalities as well (OMA DRM) • OMA DRM2.0 • Can be applied for: Pay-TV, content protection, ID card, credit card, and so forth. • Grant permission for media objects for specific users independent of the media object formats and the given operating system or run-time environment • Examples: games, ring tones, photos, music clips, video clips, streaming media, etc • Used together with 18Crypt • Requires activation of a return path • Smart Card Profile • In many ways comparable with smart cards in set top boxes and watching satellite TV • Different solutions based on flash cards or USIM cards

  12. DVB-H Broadcast Solution – Detailed Technical Overview

  13. Examples of possible applications • Local broadcast • Sport events / exhibitions • Shopping malls • Local TV/Radio • National broadcast • Existing broadcast stations (interactive) • Content produced for the mobile media • User generated content • Location based journalism • Mobile dogma • Gaming • Turn based (poker, bingo etc.) • Live betting (horse derby, football etc.)

  14. TV at the stadium From this...

  15. TV at the stadium ...to this!

  16. TV at the stadium Transmitter(s) at the stadium broadcast data via DVB-H, forming a local ”TV channel” This is received by cell phones in the audience

  17. TV at the stadium Voting Through service discovery, the phones find services in the DVB-H ESG Sponsoring Wallpapers Live feeds Gaming & betting Ring tones

  18. TV at the stadium At the stadium, the users can view live feeds to which they have subscribed CA and DVB-H deliver to subscribers only A subscriber key on the handset opens the TV channel for the viewer

  19. TV at the stadium In the DVB-H transport stream, ringtones, wallpapers etc. are send via file cast and offered for sale as well DRM handles the material A viewer can always access, but only view the material upon payment

  20. TV at the stadium File cast games - quizzes for example - are available to the viewers. By means of SMS, GPRS or other data link, the result is submitted to the backend Users can thus participate in lotteries, competitions, live bets etc.

  21. TV at the stadium Of course, if someone wants to support the young league financially, they should be encouraged...  Behind the frontend, an SMS service charges the user via the phone bill depending on the amount chosen by the user.

  22. TV at the stadium ...and why not let the viewers vote for the player of the match? A lottery prize for “guessing” the right player of the match motivates the users. This is also done via SMS, and again the user does not see the SMS send by the service - it’s all in the background.

  23. TV at the stadium ...to this!

  24. Thank you for your attention Questions

  25. Preparation • Each group should have at least one computer with the following software installed: • VLC 0.8.6i: http://www.videolan.org/mirror-geo.php?file=vlc/0.8.6i/win32/vlc-0.8.6i-win32.exe • Darwin Streaming Server (patched by me to work with all Windows versions) • available for download here: http://imi.aau.dk/~allan/dss.rar • Unpack it (using WinRAR), so the path to the software is: c:\Program Files\Darwin Streaming Server • In this folder run: Install.bat (on Vista run it is as administrator) • Perl interpreter- For windows, choose: • http://downloads.activestate.com/ActivePerl/Windows/5.10/ActivePerl-5.10.0.1004-MSWin32-x86-287188.msi • Remember to restart afterwards

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