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Mastering Blogging: Tips for Beginners

Learn the basics of blogging, its significance, key features, content ideas, marketing strategies, human resources considerations, and examples from the NH Library Association. Discover how to engage with customers, staff, and trustees effectively through blogs.

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Mastering Blogging: Tips for Beginners

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  1. Blogging for BeginnersNHLA Spring 2008 ConferenceSteve Butzel, sbutzel@yahoo.com

  2. Blogosphere • "Technorati is now tracking over 70 million weblogs, and we're seeing about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second of every day." - Technorati CEO, David Sifry, April 2007

  3. What is blog? A web site containing: • Brief informational posts arranged in reverse chronological order • Timestamp for each post • Archives of previously posted content • Keyword searchable

  4. Why a blog? Why not a website? • Free software • Easy to add content and can do so from anywhere • Limited tech skills needed

  5. Important Features • Comments • Can be moderated • RSS Feeds • Syndication • Subscription

  6. Purpose & Audience • To communicate with your customers • Market services and resources • To communicate with library staff and Trustees • Knowledge management and knowledge sharing

  7. Library Blog Content • Library & Topical News • Announce New Services • Recent Acquisitions List • Book/Movie/Web Site Recommendations • Book Discussions • Local Events Calendar • Recommended Research Sources • Photographs!!!!

  8. What not to include in a blog

  9. Blogging Software • Blogger • Word Press • Movable Type • Typepad

  10. Blogger.com

  11. Marketing the blog • Announce in library newsletter • Email users directly • Share by word of mouth • Create bookmarks, business cards, etc. • Include URL on library publications • Seek links from other Web sites & blogs • List with search engines and blog directories • Issue a press release to local news outlets

  12. Human Resources • Who will be in charge? • Dividing up responsibilities

  13. Rules of Thumb • Make a commitment • Make it fun! • Offer training • Marketing, marketing, marketing

  14. NH Library Blogs • Nashua Public Library • http://blogs.nashualibrary.org/reference • YA Lit Blog at Wadleigh Memorial Library • http://wadleighya.blogspot.com/ • Embedded YouTube content • UNH Library Newsletter!!! • http://unhlibrarynewsletter.wordpress.com/

  15. Librarianship blogs • Tame the Web • http://tametheweb.com/ • Librarian In Black • http://librarianinblack.typepad.com/ • ALA TechSource Blog • http://www.techsource.ala.org/blog/

  16. NHLA Bloghttp://www.nhlibrarians.org Subscribe via email option!!

  17. Steve Butzel C/W MARS, Inc. Access Services Supervisor sbutzel@yahoo.com

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