conversation and connectivity in the blogosphere n.
Skip this Video
Loading SlideShow in 5 Seconds..
Conversation and Connectivity in the Blogosphere PowerPoint Presentation
Download Presentation
Conversation and Connectivity in the Blogosphere

Loading in 2 Seconds...

play fullscreen
1 / 23

Conversation and Connectivity in the Blogosphere - PowerPoint PPT Presentation

  • Uploaded on

Conversation and Connectivity in the Blogosphere. Blog Research on Genre (BROG) Project School of Library and Information Science Indiana University, Bloomington. BROG project members. Faculty Susan Herring John Paolillo Students Ben Clark Inna Kouper Sarah Mercure Lois Ann Scheidt

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Conversation and Connectivity in the Blogosphere' - dinos

Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
conversation and connectivity in the blogosphere

Conversation and Connectivity in the Blogosphere

Blog Research on Genre (BROG) Project

School of Library and Information Science

Indiana University, Bloomington

brog project members
BROG project members
  • Faculty
    • Susan Herring
    • John Paolillo
  • Students
    • Ben Clark
    • Inna Kouper
    • Sarah Mercure
    • Lois Ann Scheidt
    • Sharon Stoerger
    • Pete Welsch
    • Elijah Wright
the blogosphere
The Blogosphere
  • the collective term encompassing all weblogs (cf. blog biosphere)
  • the “intellectual cyberspace” inhabited by bloggers (Wm. Quick, 2001)
  • “blogs as a community; blogs as a social network” (
blogs and conversation
Blogs and conversation

“Full-blown conversations [are] carried on between three or five blogs, each referencing the other on their argument or rebuttal of the other’s positions”

(Newsweek, 2002)

blogs and conversation cont
Blogs and conversation (cont.)

Weblogs enable “a massively distributed but completely connected conversation covering every imaginable topic of interest”

(Marlow, 2004)

research questions
Research questions
  • How much conversation takes place in the blogosphere?
  • What is it like?
sampling procedure
Sampling procedure
  • Random sampling from site

Selected first four blogs with links to other blogs in sidebars.

  • Snowball sampling from random blogs

Followed and recorded all links to blogs in sidebars out three degrees of separation.

Result = 5,517 unique URLs and 14,890 source-destination pairs

  • Random sampling from snowball sample

50 blogs with minimum 5 posts in March 2005

resultant data sample
Resultant data sample
  • Established, active blogs
  • Links in sidebar
  • Part of a loose network

Resemble blogs most often discussed in the media and blog research (Herring et al., 2004b)

analytical methods
Analytical methods
  • Social network analysis of links in snowball sample (n=5,517 blogs)
  • Visualization of most densely interlinked blogs (n=254 blogs)
  • Content analysis of posts and comments (n=50 blogs)

See: Herring et al. (2005). Conversations in the blogosphere: An analysis ‘from the bottom up’. HICSS 38.

  • Pajek
  • Cut-off at 10 in-degrees
  • Three main clusters:
    • Catholicism
    • Homeschooling
    • A-list (political commentary; humor)
content analysis
Content analysis
  • For each blog (A):
    • Coded conversational units
      • References in posts
      • Comments
    • Coded connections between units
    • Distinguished within sample (B) and outside sample (non-B) references and comments
  • One month (March 2005) coded
    • Entirely, for B blogs
    • 1st three posts + 1st 10 comments per post, for non-B blogs
example references
Example references
  • Power Line has good news about Iraq; a topic that Glenn Reynolds notes is apparently unfit to print in The New York Times. [blog name & blogger name]
  • Indeed, as the man who first linked to Frizzell would say. [indirect nominal reference]
  • Get Well Soon,Blogfaddah. [direct address]
example comments
Example comments
  • “...examine how National Guard deployments are affecting state readiness.”

readiness for what? the Parti Québécois tank units that are massing at the border? [quotes and responds]

  • This is actually very good news for Firefox users. [deictic reference]
  • Attila Girl, (…) I am sorry for what you went through. I hope you have peace with it. [direct address; 2nd person pronouns]
a blog conversation
A blog conversation

(Post by Blogger A) Blogger non-B says <link>, and I disagree…

(Comment by Blogger non-B) Blogger A, you misunderstood me…

(Comment by Blogger A) Blogger non-B, thanks for your reply…

results conversational units
Results: Conversational units
  • N=582 units
    • References in posts to other blog(ger)s: N=135
      • Mostly blogger's name, blog name, and link to content
    • Hyperlinked: 48% Trackback: 10.3%
    • Comments by other bloggers: N=447
      • Mostly implicit and 2nd person address
connections between units
Connections between units
  • 0 references reply to a post in another blog in the sample
  • Comments reply by definition
    • To current post (83%)
    • To previous comment in thread (17%)
    • Longest exchange in sample (post + comments): 5 units
inside vs outside sample
Inside vs. outside sample
  • References to B: 29%
    • Linked from sidebar to B: 49%
  • References to non-B: 71%
    • Linked from sidebar to non-B: 31%
  • Comments by B: 0
    • Linked from sidebar to B: 0
  • Comments by non-B: 83%
    • Linked from sidebar to non-B: 27%
  • More comments than references in posts participate in conversations
    • Comments address other bloggers directly
    • References refer to other bloggers and/or link to their content
  • Most comments and references involve blogs outside the sample
  • Only 27-49% of blogs that are conversed with are also linked from the sidebar
  • Not all blogs interconnect, although some do
  • Conversing blogs don’t necessarily link to each other
  • Most blog conversations in sample take place in comment threads, not posts
study limitations
Study limitations
  • Sampling method creates bias towards connectivity
    • Average blogs may be less conversational
  • Did not track reciprocal conversations outside the sample
    • References in posts may receive responses from blogs elsewhere
  • 50-blog sample is small
    • May not represent the blogosphere as a whole
future research
Future research
  • Need for systematic, large-scale study of exchanges among bloggers
  • Need to take account of private (e.g., email, IM) as well as public exchanges