1 / 14

Enhancing Apple’s Ecosystem

Enhancing Apple’s Ecosystem. Team 1 - Nir Hertz and Ronald Jordan. Apple’s Ecosystem & Beats Acquisition. Brand Recognition/Customer loyalty Control over user experience Beats Electronics. Looking towards the future. Health Application. Patents. Making the technology =Time+Money.

dingbang
Download Presentation

Enhancing Apple’s Ecosystem

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan

  2. Apple’s Ecosystem & Beats Acquisition • Brand Recognition/Customer loyalty • Control over user experience • Beats Electronics

  3. Looking towards the future • Health Application • Patents

  4. Making the technology=Time+Money The Problem • Health applicationrequires manual entries

  5. Valencell, Apple, and Beats • Ecosystem: Completed Cycle • Fully integrate into earphones • Health App - live data • Device transferable • Apple watch • Earphones • Beats Music

  6. How It Will Work? • Earphones - accurately track fitness biometrics • iPhone - Viewlive data • Beats Music - audio feedbackbased on data

  7. Valencell PerformTek Sensor • So small, it fits in your ear • Eliminates need forother devices • Accelerometer +Optical Device

  8. Wearable Computing Tech WearableTechnology FitnessTracker=40%

  9. Wearable Computing Tech Revenue Wearable Technology Fitness Revenue Forecast=$91.5M

  10. Potential Costs • Major Costs • Licensing - charge $/device • OR • Acquisition - More efficient • Minor Costs • Integration/Manufacturing Costs • Marketing Costs

  11. Potential Benefits • Patent/Licensing rights • Increase in revenue • Better customer loyalty • Major competitor in more industries • Wearable Technology-$19B • Health and Fitness Applications-$26B • Internet Radio Streaming-$1.3B

  12. Drawback/Solution #1 • Users that don’t useApple/Beats earphones • Wrist Band - SameTechnology, ButDifferent • Apple Watch

  13. Drawback/Solution #2 • Need data/WiFifor Beats Music • Beats Music cansave a playlistto your iPhone

  14. Enhancing Apple’s Ecosystem Team 1 - Nir Hertz and Ronald Jordan

More Related