What is MAP-IT? MAP-IT is a framework for planning and evaluating public health interventions in a community. MAP-IT has five steps: Mobilize individuals and organizations that care about the health of your community into a coalition. Assess the areas of greatest need in your community, and the strengths and resources that you can tap into to address those areas. Plan your approach: start with a vision of where you want to be as a community; add strategies and action steps to help achieve that vision. Implement your plan using concrete action steps that can be monitored and will make a difference. Track your progress over time.
Why use MAP-IT? • It involves all stakeholders, making for a widely-supported and community-owned effort. • It assesses assets as well as needs, and looks for ways to use them. • Assessment means that the effort will start from the reality of the community, rather than from some preconceived idea of what’s necessary or what resources are available. • It produces a comprehensive and specific plan, with reasonable time lines, assigned responsibility, clear objectives, and well-defined action steps related to an overall strategy. • It incorporates evaluation from the beginning, allowing adjustment when necessary.
How do you use MAP-IT? • 1. Mobilize • Consider what you want coalition partners to do and how the coalition might be organized. • Brainstorm potential partners. • Recruit coalition members. • Create a vision for the coalition.
How do you use MAP-IT? (cont.) • 2. Assess • Collect locally available data about resources and needs. • Collect information from public and archival sources. • Determine what issues are most important to community residents and key stakeholders. • Identify community assets, including people, skills, capacity and capacity building, space, organizations and institutions, knowledge, funds, etc. • Based on data and community priorities, prioritize needs by consensus. • Establish baseline data.
How do you use MAP-IT? (cont.) • 3. Plan • Choose the issue(s) the initiative will work on. • Set clear objectives. For each objective, develop an action plan that includes: • A strategy and tactics. • A time line with reasonable time targets for each phase of the strategy. • The responsible parties and their roles and tasks. • Indicators and/or other measures of progress.
How do you use MAP-IT? (cont.) • 4. Implement • Identify an individual or organization to serve as the coordinating point for the implementation of the initiative. • Make sure that everyone involved knows what’s going on and what everyone else is doing. • Use the media and other channels to inform the community about the work of the initiative.
How do you use MAP-IT? (cont.) • 5. Track • Start your evaluation and monitoring at the very beginning of your initiative, if possible. • Set up a system for gathering data. Consider: • Data Quality. • Limitations of self-reported data. • Data validity and reliability. Data availability • Organize and analyze data on a regular basis, so that you can make appropriate adjustments in your work as time goes on. • Share progress and successes with the community.
MAP-IT: Additional Resources • Healthy People 2020,http://healthypeople.gov/ - Healthy People is a collaboration between several different organizations with the mission of setting objectives for the health of the nation. They provide the MAP-IT framework for Implementation, as well as many other useful pages, including: • Organizing a Coalition: http://healthypeople.gov/2020/implementing/QuestionsToConsider.pdf - Provides a list of important questions to consider before organizing a coalition, in a printable format that allows you to fill out answers to the questions and/or distribute them to a planning group. • Potential Partners:http://healthypeople.gov/2020/implementing/BrainstormPotenial.pdf A checklist that will help you think of all possibilities for potential partners for your effort. • Prioritizing Issues:http://www.healthypeople.gov/2020/implementing/PrioritizingIssues.pdf An exercise that will assist you in determining which issues it is most important for your effort to undertake. • Community Assets: http://www.healthypeople.gov/2020/implementing/BrainstormCommunity.pdf A checklist to assist you in determining community assets that are available. • Measuring Progress: http://www.healthypeople.gov/2020/implementing/MeasuringProgress.pdf Helpful formulas for quantitatively measuring your progress.