The Business benefits of Diversity . Besides it being both a legal requirement and an ethical approach to employing people there are good business reasons why an employer should explore all avenues to find the best person for the job and have a staff which is as diverse at least as its customers.
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Besides it being both a legal requirement and an ethical approach to employing people there are good business reasons why an employer should explore all avenues to find the best person for the job and have a staff which is as diverse at least as its customers.
Would you notice if you walked into a small shop and all the customers were women while all the shop assistants were men? Or if all the assistants appeared over 50 but all their customers were teenagers? Might you think this a bit odd? You probably would. Would you use their services if you were different to all the staff? We are used to seeing a range of different people while out and about. Any concentration of one type of person can stand out, especially if you are not one of them. Although it can be harder to spot, the same is true for businesses. Its workforce influences how the business is perceived to the world outside. You need to be seen as attractive and welcoming to all
Who is employed and what they are like says something about the business to customers, suppliers, contractors and potential recruits, as well as to existing employees and to trade unions representing them. If a company’s workforce is uniform in sex, age, ethnic background, or any of the other characteristics people tend to notice about one another, then that can make a difference to the impression a business makes.
There are benefits which the majority of people in any equality group can bring to a business and which when combined together can generate a positive and balanced workforce and culture. The key benefit of diversity is that between them staff from diverse backgrounds can offer a range of information and support to clients from all different backgrounds and needs