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BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929, PowerPoint Presentation
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BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929, - PowerPoint PPT Presentation


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BlueStar Overview. BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929, Privately held 19 Offices serving the Americas 300 Plus Employees Primary Niche Markets - Retail/Hospitality/POS - AIDC/Mobility/RFID

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BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929,


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slide2

BlueStar Overview

  • BlueStar is a “dba” for United Radio, Inc, a Kentucky Corporation
  • Corporate Headquarters - Florence, KY
  • Founded 1929, Privately held
  • 19 Offices serving the Americas
  • 300 Plus Employees
  • Primary Niche Markets

- Retail/Hospitality/POS

- AIDC/Mobility/RFID

  • Average Compound Growth of 28 % per annum since 1992
slide4

BlueStar Expansion

  • Expansion Outside North America

— Europe

- PSD-PrintScan in Germany

- Finalized in Q2 08

— Latin America

- Office re-organization and expansion Q1 08

- Increased infrastructure spent in sales,

marketing, operations and management

- Q1 08 revenue up by 55% - quarter over quarter

- Q2 Go-To-Market Strategy - FUSION

slide5

BlueStar Expansion

North America

  • New BlueStar headquarters in Hebron, KY
  • State-of-the-Art, RFID-enabled warehouse & logistics
  • Expanded infrastructure and head count
  • Sales, operations, marketing, and technical support
  • Scheduled completion: Q1-09
slide6

Partnering for Success

Our Most Important Asset is our Partners

slide7

Partnering for Success

BlueStar’sAwared-Winning Go-to-Marketing Strategy

slide8

Solutions-Based Methodology

• FUSION is BlueStar’s award-winning branded channel for resellers

• It is a “pull-through” business plan designed to help resellers grow their business via “Drip Marketing” campaigns with targeted end-users

- Producing more than 20,000 prospect touches per month

• BlueStar’s solutions-based methodology

- Not a Canvas, but a Chalkboard

- Evolution: Constant Progression

slide9

Solutions-Based Methodology

• Business-Development Services

- http://www.bluestarfusion.net

- Online Partners’ Portal for real time customization of marketing collateral

• Demand Generation Services

- Direct mailers

- Email blasts

- Trade-show assistance

- Telemarketing services

- Electronic lead management portal

• Educational Services

- Lunch & Learns

- Seminars & Webinars

- Unlimited pre- & post-sale support

• Value Added Services

- Best-of-breed hardware/software/service bundles

- financial services

slide13

Partnering for Success

POS & AIDC Industry Leading Provider of Educational Trade Shows and Conferences in the Americas

slide15

Partnering for Success

• BlueStar’s Number One Rated Reseller Support Service

slide16

BlueStar’s Value Added Support Services

• Integration Services at BlueStar Warehouses

- POS/AIDC/Mobility/RFID

- Hardware & peripheral configuration and testing

- Loading/flashing of all software

- One master carton repacking

- “Open Me First” documents

• Unlimited Pre- & Post-Sale Support in English, French, and Spanish via Internet or 1-800 support lines

  • End-user on-site installation services
  • Advanced exchange hardware depot service
  • 24/7 software application support programs
  • Software application training
slide17

BlueStar’s Value Added Support Services

• Financial Services

- 30-, 60-, & 90-day deferred programs

- Floating payments based on seasonal revenue

- No money down

- Terms from 24 to 60 months

- http://www.leaseoptions.com

slide18

BlueStar’s Online Support Services

• Dedicated one-to-one sales rep for each customer

• Online catalog and ordering at http://www.bluestoreinc.com

- Product configurators and vendor microsites with FAQ’s

• All accessories, upgrades, and value added services associated with main bundled SKUS listed on same screen

• Same-day shipping

• Online order verification and tracking

slide19

In Summary

• Our customer support and service offerings along with our unique “added value” go-to-market strategies have made BlueStar the fastest growing solutions based distributor in our industry.

• We have been awarded numerous industry accolades including:

- Motorola’s 2007 North America Distributor of the Year

- Microsoft 2007 Dynamics Distributor of the Year

- Tyco Electronics, ELO TouchSystems 2007 Highest Growth Distributor

- Alien 2007 Most Valued Distributor of the Year

- First new Hewlett Packard Distributor since 1998

• Globally we represent over 140 best-of-breed electronic hardware and Software manufacturers