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A Case Study in Enrollment Management. Michael R. Heintze, Ph.D. Vice President for Enrollment Management December 11, 2002. Enrollment Management.

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A Case Study in Enrollment Management


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a case study in enrollment management

A Case Study inEnrollment Management

Michael R. Heintze, Ph.D.

Vice President for Enrollment Management

December 11, 2002

enrollment management
Enrollment Management

“Is a campus-wide effort to influence the size, shape and characteristics of a student body by coordinating institutional efforts in marketing, recruitment, admissions, financial aid, orientation, advisement, and retention.”

why em
Why EM?
  • Institutional Goals/Needs
  • Demographic Trends
  • Public Policy
    • Closing the Gaps
  • Board Policy
  • Other
    • Technology
    • The Economy
em structures
EM Structures
  • Informal Group
    • “Stealth Model”
  • ad hoc Committee
  • Standing Committee
  • Vice Provost or Associate Vice President (AA/SA)
  • Division
    • VPEM
    • Council/Committee
what drives structure
What drives structure?
  • Institutional History
  • Size of the Problem
    • Minor “tweaking”
    • Planned change
    • Crisis management
  • Timetable
    • Sense of urgency
    • Relationship to other goals
em at texas tech university
EM at Texas Tech University
  • President
    • VP for Academic Affairs
    • VP for Enrollment Management
    • VP for Fiscal Affairs
    • VP for Operations
    • VP for Research/Graduate Studies/Information Transfer
    • VP for Student Affairs
    • VP for Information Technology
    • VP for Inst. Advancement & Marketing
em goals 1998 2002
EM Goals, 1998-2002
  • Develop an EM Tradition
  • Improve Service
  • Improve Technology
  • Invest in People
  • Elevate Institutional Image
  • Increase Market Share
  • Improve Student Profile
  • Enhance Student Performance
em at texas tech the first four years
Financial Aid Highlights

Electronic transfer of funds and refunds

Online scholarship form

Online aid status check

Auto call directing (ACD) phone system

Wireless access to TTU networks

Email

Electronic billing/payment

Phone campaigns

External and internal web sites

Climate Survey and customer service plan

Employee of the Quarter

Work teams

Staff training

Recruitment focus

Publications (design)

Workshops

EM at Texas Tech: The First Four Years
em at texas tech the first four years cont
Enrollment Management Plan

EM Progress Since 1998

Fr. Apps up 71%

Fr. Class up 38%

Mean SAT up 35 pts.

TTU Enrollment up 14%

Retention Rate 82%

Graduation Rate 53%

Admissions Highlights

Reorganized Admissions and Registrar

Five Regional Centers

New Admissions Office and Visitors Center

Comm. Coll. Initiatives

Gateway Program

Pathway Program

Pres. Tr. Scholarships

Technology—Web and Recruitment Plus

EM at Texas Tech: The First Four Years (cont.)
enrollment management1
Enrollment Management
  • . . . is a long-term commitment, not an overnight cure
  • . . . requires cooperation across divisional lines
  • . . . requires innovation
  • . . . requires action
  • . . . requires practice
questions or comments
Questions or Comments

Michael R. Heintze, Ph.D.

Vice President for Enrollment Management

Texas Tech University

Box 42010

Lubbock, Texas 79409-2010

806/742-7025

michael.heintze@ttu.edu