Unique Value Proposition What is it, and how to write one

1. Unique Value Proposition: What is it, and how to write one? If you are manufacturing products or providing services in a crowded marketplace, how do you stand out from your competitors? If your customers cannot differentiate between you and your competitors’ products and services, chances are you will always be fighting a price war with them. Sounds familiar? While creating an industrial marketing strategy, I’ve seen so many manufacturing companies struggle for sales as they don’t tell their customers how they are unique and different from their competitors. Their website is all about their company and not about the difference they can make in their customers’ lives. A unique value proposition for your manufacturing company will help you define how your company is different and how you can outshine your competition. Creating a Unique Value Proposition for all your products and services is challenging enough and that too distilling it into a 10-word sentence is even tougher. In this article, we will cover What is a Unique Value Proposition? How to create a Unique Value Proposition for your manufacturing company. What is a Unique Value Proposition?

2. A Unique Value Proposition (UVP) is a brief statement that tells your customer what value you are providing them and that you are the best choice for them amongst all similar products and services. If you can tell someone in one sentence why they should buy from you and not from the competition, what would you tell them? Your customers aren’t interested in you or your products –they’re interested in themselves. •They like what you can do for them. •They like how you make their lives easier. •They like the way you make them feel about themselves. •They like the way your worldview matches theirs. •They like what your brand says about them. •They like how you can change their world A value proposition is a reason behind why a customer buys a product or service. Your customers are not excited by your product or service but are excited to know how it will make their life better. A value proposition is one of the first things they come across when discovering your brand, and your prospective customers use it to evaluate your company. Your value Proposition has three key elements, and they relate to each of the three words Unique: What is unique about your product and services, and what differentiates you from the competition

3. Value: What benefit your customer will have after buying your products and the tangible results they can expect after using them. Proposition: What particular product or service you offer to your customer and how they solve their pains or problems. READ MORE Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 vinita@dijitale.com 9923731274 https://dijitale.com/