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The Truth About Website Visitors Not Converting into Leads

Many B2B industrial companies have this general misconception about websites. They believe that leads will start pouring in magically once they have created a website, and suddenly their business will start growing.

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The Truth About Website Visitors Not Converting into Leads

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  1. The Truth About Website Visitors Not Converting into Leads Many B2B industrial companies have this general misconception about websites. They believe that leads will start pouring in magically once they have created a website, and suddenly their business will start growing. Unfortunately, this is far from the truth. Having a website is never enough. You might experience that your website has many visitors, but not many convert into leads. This article will discuss ten truths that industrial B2B companies completely overlook after creating a website. 1. Website Design The first thing is to check whether your website is designed to generate leads. Simply putting up a few pages will never take your website traffic to the bottom of the lead generation funnel. Suppose your website has no value proposition, no contact forms, no Call-To- Action buttons, no product videos, and no content. In that case, it simply means that your website fails to provide any value to the visitors, and therefore they are not turning into leads. Solution: The very first step is to create a website that provides value to your customers.Check out the Ultimate Website Checklist to know everything that your website needs to have. 2. Your Website Is Not Customer-Centric

  2. Have a good look at your website and think through your messaging. Are you only telling how good your products or services are through your website? If the answer is yes, you will most likely find it challenging to convert your website traffic into leads. There is no problem with telling the qualities of your products and services. But you need to keep your customers in mind while doing that. Your target audience will land on your website looking for a solution to their pain point. All you are doing on your website is to praise your products and services rather than addressing the customer’s pain points. Solution: Addressing your target customer’s problems through blogs, case studies, demonstrations, FAQs, videos, eBooks and testimonials, etc., can surely help you convert your website visitors into leads. Please create Buyer Persona and Buyer Journey to understand your ideal customers and make your website more customer-centric. 3. You Haven't Done SEO of Your Website Have you created a visually appealing, user-friendly website but skipped the SEO? Search Engine Optimization is essential for your website. Here is why: •SEO helps you to improve your keyword ranking •With improved keyword rankings, you can attract more keyword specific traffic to your website •With an increased number of visitors, you can get more Marketing Qualified Leads (MQL) •Your sales team can then focus on converting these MQLs Solution: Do the SEO of your website. Many B2B digital marketing service providers help companies with SEO services. With the help of SEO, you can rank your website in Google search engine result pages with the right keywords, which will help you get the qualifying leads for your business. 4. There Are No Product FAQs (Frequently Asked Questions)

  3. Do you know, according to research conducted by Gartner, B2B buyers spend 27% of their time in online research before buying. It means that your target customers have so many questions before they consider purchasing a product. Your sales team is very well aware of those questions but are you using them on your website? Solution: Reach out to your sales team to know what questions potential buyers ask about your products and services. Add these questions as product FAQs on your website. Having product FAQs can help your website visitors understand your products, functioning, features, and uses in detail. To enhance your products’ understanding, you can also shoot small videos of your products and their functioning and upload them in the FAQ section. READ MORE Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 vinita@dijitale.com 9923731274 https://dijitale.com/

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