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SEO Vs. PPC

The first thing that comes to mind when we think about digital marketing is website traffic. Most of the B2B digital marketing agencies constantly work for traffic generation. The traffic your website receives daily can make a lot of difference to your companyu2019s identity, brand image, and sales conversions. The two most prominent ways for improving your website traffic are Search Engine Optimization and Pay Per Click.

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SEO Vs. PPC

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  1. SEO v/s PPC Which One Is Best For Your Industrial B2B Company? The first thing that comes to mind when we think about digital marketing is website traffic. Most of the B2B digital marketing agencies constantly work for traffic generation. The traffic your website receives daily can make a lot of difference to your company’s identity, brand image, and sales conversions. The two most prominent ways for improving your website traffic are Search Engine Optimization and Pay Per Click. This article will discuss both SEO and PPC’s pros and applications and which one is better for your Industrial B2B company. What is SEO? Search Engine Optimization is all about your website ranking on a search engine page, like Google, Bing, Yahoo, etc. You get more traffics to your website when your website is ranked on the top search results. SEO helps in improving a website’s search engine rankings. SEO works on Google algorithms where it constantly looks for websites with high-quality, original, and descriptive content for a particular search query, a.k.a. keyword. Have you ever heard of slow and steady wins the race? That’s SEO for you. SEO requires constant and consistent work on your website, like

  2. regularly updated blogs, keyword-rich content, optimized web pages, landing pages, etc. SEO does not start delivering results over-night. Even if it takes time and effort, but the results are worth it! What is PPC? Pay Per Click is just like a television or print ad but much more scalable. PPC is creating an advertisement by bidding for a particular keyword related to your business. Your ad is visible as a top result on the search engine whenever people search for that keyword. These ads are called “Pay Per Click”, as you (advertiser) have to pay each time someone clicks on the ad.

  3. PPC is a great way to attract traffic to your website faster. With PPC, you can attract more audience to your website or landing pages, and your sales team or B2B Digital Marketing Agency can help you convert those visitors into qualified leads. PPC, unlike SEO, gives you faster results, but as soon as you stop advertising, the website traffic might fall. Read More Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 9923731274 vinita@dijitale.com https://dijitale.com/

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