7 Common Industrial Marketing Myths You Need to Stop Believing

1. 7 Common Industrial Marketing Myths You Need to Stop Believing With traditional marketing taking a back seat, digital marketing is now the new buzzword. After the pandemic, manufacturing companies have realized that they need to utilize digital marketing to drive growth. As a result, it is no longer feasible to use traditional methods to market their products and services. Marketing is an area of business that creates the most confusion, and as a B2B digital marketing agency, we have to bust myths surrounding it in our everyday work. Since Marketing deals with people, buying patterns, and consumption patterns of the target buyer, it is not exact. So, it has led to myths about digital marketing that we need to abandon in 2021. Let’s bust these seven myths and think smartly about digital marketing. Myth 1: Digital Marketing only works for big and established industrial companies. Truth: It works for any company regardless of the size of your company. The beauty of digital marketing is that even small companies have access to the same channels as large corporations. As a result, it is easy for even small and mid-sized businesses to monitor their spending and ROI and tweak campaigns based on the results. Plus, digital marketing costs less than traditional marketing methods and uses analytics and targeted research. Myth 2: Our product speaks for itself, and we don’t need digital marketing. Truth: Your product might be revolutionary and one of its kind, but how will people know if you don’t tell them about it?

2. We want our product to be the best in the market, which everyone wants to buy. Even if you have the best product but cannot articulate its benefits to the buyer, it will be hard to sell. Your sales team is speaking about the product but only to a limited audience. Digital Marketing helps you reach local, regional, national and international buyers who otherwise would not know your product existed. Myth 3: Industrial audiences don’t pay attention to social-media Truth: Your industrial audience is like you and me. Everyone uses either one or more social media channels. Your potential buyer uses social media to connect with family and friends, network, and even for entertainment, just like you and me. Industrial companies who shy away from having a social media presence miss utilizing free and paid promotional channels. READ MORE Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 vinita@dijitale.com 9923731274 https://dijitale.com/