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Email as a form of communication never really deteriorated from its place. In fact, for B2B and B2C marketing agendas, email is the most preferred method of communication.<br>
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Importance Of Email Marketing For B2B Growth
Long Purchase Duration Unlike B2C where the purchases are mostly short and one-time ones, B2B involves everything starting from the loyalty of clients to absolute logic on how the services will benefit the same. The purchase duration is essentially long and lasts from several months to years if found feasible. Thus, you as a brand can directly connect to your client companies and tell them in detail about the services you are offering. Regular emails at certain intervals help to keep your name on the top of their minds whenever a similar need comes up.
The Content Serves As An Attraction Content will always be the king and a prime attractor for your brand. Emails help brands to discuss themselves in a better manner using unique content. This includes everything from intriguing graphics to stat charts, from customer reviews to simple descriptive content. Email marketing has the benefit that via email, you can advertise your brand and include everything you would want your client to know. Of course, if you are sending bulk emails, separate your receivers into different groups to let them have the content that suits them.
Option For Opt-In Lists B2B email marketing is one of the most preferred forms of adopting permission-based marketing. This involves the website visitors signing up for real-time information and the website ‘newsletter’ to help them stay updated about the latest releases. Email marketing thus becomes a permissible method of communicating with these interested customers. Digitalzone is one of the best companies you can rely on for email marketing as well as building effective B2B opt-in lists.
Current Rising Statistics Email marketing has been declared as the most effective form of communication with one-time customers as well as long-term clients. 73 per cent of the marketers agree to email marketing being the core of their increased sales and deem it to be 40 per cent more effective than other methods. 69.7% of brand clients prefer email communication over other methods for communicating. There is only a very tiny percent of marketers who have not yet turned to this method for scoring maximum leads for their B2B businesses. Email is also one of the most convenient channels to personalise before sending the same to the recipients. Personalisation acts as a mind-blowing tool to turn cold visitors into active leads and thus, benefit the business in concern.
