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DIGITAL VAISHANVI PDF

Digital Vaishanvi is digital marketing guide site who help you to grow in this digital world. Marketing for me is about the stories you tell. Digital marketing is used each and every business for the development of the organization.

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DIGITAL VAISHANVI PDF

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  1. DIGITAL VAISHANVI Digital Marketing Guide

  2. CONTENT • What is digital marketing? • Benefits of digital marketing • SEO • SMM • Content Writing • Digital marketing Measurement

  3. BENEFITS OF DIGITAL MARKETING • The most cost effective way of marketing • Digital marketing is trackable and measurable result • Digital marketing target right audience • It is global reach • High return over investment • Digital marketing generated leads • Digital marketing reduces marketing expenses • Digital marketing improve conversion rates • Digital marketing enables you to make changes as you go

  4. OBJECTIVE Digital marketing is all about generating sales or capturing leads from the customers whoa are searching on the internet for product or service. One way to make sure you are found on the web is with an optimize digital marketing strategy. Most of the digital marketing strategy and companies have following objective: • Reaching right audience • To engage with your audience • To motivate your audience to take your action • Maximize return on investment • Efficient spending on your campaign • Manage online reputation • Increase qualified traffic

  5. SEARCH ENGINE OPTIMIZATION • SEO is stands for Search Engine Optimization. • SEO is the process of improving quality and quantity of website traffic to a website or web page from search engine. • Search engine optimization is use for the increase the rank of the website. • White hat, black hat and grey hat SEO are types of search engine optimization. • On-page SEO and Off-page SEO are techniques of search engine optimization. • ON-Page optimization is refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. • OFF-Page SEO is when your website is mentioned elsewhere on the web. Off page activity is link building activity.

  6. SOCIAL MEDIA MARKETIGN • Social media marketing(SMM) is a form of internet marketing that utilize social media networking website as a marketing tool. • The goal of SMM is to produce content that user will share with their social network to help a company increase brand exposer and broaden customer reach. • Advantages: • Increase brand awareness • More inbound traffic • Improved search engine ranking • Higher conversion rate • Better consumer satisfaction

  7. CONTENT WRRITING • A website content writer or web content writer is a person who specializes in providing relevant content for website. • Every website has specific target audience and requires different type and level of content. • Advantages and Disadvantages: • You can get lot of work • You’ll get disciplined • The rates are poor • It’s ghost writing • It’s addictive • You can practice a lot

  8. DIGITAL MARKETING AREAS • SEO(Search Engine Optimization) • SMO(Social Media Optimization) • SEM(Search Engine Marketing) • SMM(Social Media Marketing)

  9. BENEFITS OF ONLINE MARKETING OVER OFFLINE MARKETING • High return on investment(ROI) over online marketing • Target only most interesting audience, pay only • You can start without sending with small amount • Advertising your product on specific jour, time or day bases • Fully controlled as per your location, budget and time.

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