Branding Purpose Solved With Font-Pairing

1. Branding Purpose Solved With Font-Pairing While you take a moment to praise a website design, I can assure you that a lot of planning, hardworking, editing, reworking, etc. go into creating that website. Each of the websites that are designed aesthetically has experts working behind it. Most businesses that want a successful website for them would hire a branding agency to look after the project. These agencies have skilled and experienced designers who know where to put the headings, which colors to use, how to design the page, how to use white space, etc. If you too want to have a website for your branding purpose, you better hire a web design company like Digital Polo Inc that has professional designers who know how to create a website for proper branding. Fonts are one of the most important factors of creating a website. If the fonts that you choose do not complement the design, the entire project may fail. The chosen fonts should not only be readable but those should also be at par with your brand presence. So, if you are a serious brand, you cannot use funky fonts like Comic Sans. Let us check out some of the font-pairing ideas that will help you in creating a good website. Cooper Hewitt Bold and Regular: Cooper Hewitt is a font that has a prominent curvy body. As the font is quite curvy, the arches are also high. This is one of those strong fonts that can help you in building a brand. You may be thinking why I paired two different weights of the same typeface. The reason is that there are not many fonts that can support the strong appearance that Cooper Hewitt has. Hence, you can use the bold version of the headings and the regular version for the body of the content on your website. Serif & Sans Serif: Let the war between designers continue on whether Serif or Sans-serif is the most preferred typeface. We can make a better use of these two fonts. Pairing these two fonts is an amazing idea for branding purpose because of the stark difference that the fonts has. While Serif gives you a conventional look, Sans-serif makes your website look more modern. Use Serif for the headings and Sans-serif in the other places. Libre Baskerville & Libre Baskerville Regular: Are you getting reminded of something when you read the name of the font? Well, I am not referring to The Hounds of Baskerville here. Libre Baskerville is a gorgeous font that belongs to the Serif family. If you want to make your website design look classy,

2. sophisticated as well as traditional, Libre Baskerville will help you in that. The font is apt for business branding. You can use different weights of the same typeface for the headings and the body of the content. Designers often do not pay enough attention on the fonts that they choose while designing a website. Mostly, common fonts are chosen to complete a design. However, if you are planning to serve branding purpose, I would recommend you to experiment with typefaces and see which one works for you. Sometimes the most uncommon fonts offer the best result that you may not have expected.